Meta Tags Description Tag This allows you to influence the description of your page with the web crawlers
Meta Tags Keywords Tag Can supplement the content of your web page in getting it found. A keyword tag on its own will not get your site found.
Meta Tags Robots Tag Used to get robots to index your page, or not index your page.
Meta Tag Author Ignored by the web crawlers but used for the authors purpose. Good for tracking web sites you have authored.
How does a web crawler work? Scans through internet pages to create an index of the data it is looking for. Main purpose is to collect data so they can quickly provide web surfers with requested information Used by search engines and others, such as linguist trying to find commonly used words.
Web Crawlers Also known as web spider, web robot, bot Can be used to gather specific types of information, such as email addresses for spam purposes
Search Engine Optimization Process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines Ensures that external links to the site are correctly titled and in abundance.
SEO cont. Consider how search engines work and what people search for Involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines
How to Get Your Web Site Found Provide content – make sure your web site content is relevant to what you are selling or trying to say. Use the Title Meta Tag – Many search engines compare your title tag to your keywords and page content.
Getting Your Web Site Found Theres more out there than Google – there are a lot of search engines out there, make sure you are found by as many as possible Use keywords meta tags – still used by search engines to compare to the content of your page
Get Your Web Site Found Description Meta Tag – may not be the most important but still use to tell a search engine exaclty what your web site is about. Submit your site to major search engines, but dont spam them – do this when your site is completely finished.
Get Your Web Site Found Use the revisit Meta Tag – this will keep the web crawlers coming back Add a site map if your site is large – make this available on your home page.
Get Your Web Site Found Add a robots.txt file on your root directory and add a robots meta tag Reciprocal linking – find a few other sites like yours and trade links with them. The more links to your site the more you will be found.
Get Your Web Site Found Get Advice from Others – once your web site is up, ask other developers for advice. Keep on top of the latest search engine technologies
Tips and Tricks Make your web site flow. Users usually scan a web site from upper left to lower right Make your own web site navigation- never leave it up to the user to have to click the back key
Tips Make your forms easy to complete – do not make your user have to move between mouse and keyboard too much We are a society of little patience – speed of your web site is important in todays world. Test your site over different connections
Tips TEST, TEST, TEST – try absolutely everything to break your site. Try your site in different browsers. Have other people test your site.
Thank You Cyndi Hageman HTML ll Put course number here.