Presentation on theme: "By Raza / Faisal By: Raza Usmani Faisal Khan. What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's."— Presentation transcript:
Google Analytics continued… Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The basic service is free of charge and a premium version is available for a fee.
Key Benefits-Google Analytics User Visits (Hourly, Daily, Weekly, Monthly & Yearly) Pageviews by users Unique Visitors Avg. Duration % New Visits Bounce Rate
Key Benefits-Google Analytics Demographics (City, Country) System (Browser, OS, Service Provider) Much more…
Google Webmaster Submission of Website Error Removals (HTML/Server Request/Custom Errors) Crawler errors and rate Block URLs (Robots.txt) Demote URLs Sitemap Generation & Submission Backlinks Internal Links
Sitemap Generation & Submission Usage: Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. Site maps help the search engine spider pick up more pages from the website
SEO - TOOLs Error Detectors HTML & CSS Error detectors: www.W3C.org Sitemap Generator Plugin for wordpress Online URL Third Party Tool
SEO - Tools Broken Links Checker Third Party URLs / Softwares - Free SEO extreme Tool