1. SEO strategy for Google Caffeine
With the launch of the Google Caffeine, SEO strategy is all set to witness a change. SEO will now make a switchover from back-links to fresh content. Many would argue that fresh content played an equally important role earlier. That is true, but now onwards content will become the most important factor for search engine rankings — taking gradual precedence over back-links before edging them out. The buzz word for Google Caffeine is newest and freshest content. And to get this it will rely heavily on both the real-time web and social media. Compared to the present system of indexing, Caffeine is quicker in bringing search results and attaches importance to keyword strings in the relevant content. So, SEO techniques now call for a newer strategy.
SEO strategies for Google Caffeine
As Google Caffeine entertains new and fresh content, creating and posting quality and unique content like press releases, news and announcements, discussions, blog posts, on your website should be an important part of your strategy. This is the easiest way to have a website indexed by Google Caffeine. Posting fresh content regularly will enable you reap in both short term benefits by using real-time results and long term benefits by raising your position on Google’s search results. One good way to keep content fresh is by making your website interactive. This can best be done by encouraging comments on discussion forums and your blog posts. Your SEO strategy must make proper use of social media and social bookmarking sites like twitter and facebook. These sites must be used to spread the word about your products and services.
Likewise for the new system, your link building strategy can no longer afford to be lackadaisical. You must target some relevant as well as quality backlinks. It is also important to consider the link text and position in regards to textual content on the page. Optimize images with non-spammy meta-tags, audit your user interface and code, avoid useless duplicate content and try to increase page load speeds. This is because Google Caffeine indexes on the basis of site speed.
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