1. 7 Secrets To Online Marketing

2. Topics Covered Today Why do you need to market your business online? Old way vs. New way of marketing 7 Secrets of Being Found Online

3. Why Do You Need To Market Your Business Online? There are over two billion people online 93% of online experiences begin with a search engine – even when shopping locally 63% of local businesses have an online presence. The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo

4. What Used To Affect Page 1 Ranking Keyword stuffed content Keyword domain names Backlinks – prevented average local business from doing their own marketing

5. New Way Good content that relates to the search term Predominance Social media activity Video marketing Reviews Mobile

6. 7 Secrets Of Being Found Online

7. # 1 - It All Starts with Keywords Knowing your target keywords is your first step Choose your battles Don’t spread yourself too thin Google Keyword Planner

8. #2 - Content is King Search engines “feed” on content Train Google to keep crawling and indexing your site “Naturally” include your keywords in your content

9. #3 - Have an Active Social Media Presence Social is becoming more important to search engines Add sharing buttons to your website to promote sharing! It is all about engagement

10. #4 - Get Links from Other High Value RELEVANT Sites A link is like a vote for your site Some votes matter more than others New Trend – Negative SEO – purposely adding poor backlinks to your site

11. # 5 - Video Google LOVES Video! Roll the camera regularly! Use your keywords in the video and the video title

12. #6 - Leverage Channels Examples include: - YouTube - Google+ - Craig’s List - Pinterest Get your content on them They will rank!

13. # 7 - Optimize for Local Include local keywords throughout content and site Add your local address to your site Add your local phone number Get listed in all local directories Create local videos Get links from local organizations and businesses

14. Online Marketing: It’s Worth It! The ROI of Online Marketing is well documented A highly-ranked website works 24/7, when your sales team is asleep A well-ranked website is a very sellable asset

15. How Can We Help Free Weekly Webinars – BusinessTrainingTeam.com/free-weekly-webinars In-depth Training Website - Membership – LocalInternetSecrets.com Done-For-You Services – BusinessTrainingTeam.com/done-for-you-services

16. Your Questions Sue@businesstrainingteam.com Business Training Team 843-492-4500