Presentation on theme: "Search Engine Optimization. Definition Search engine optimization or SEO, is the process of increasing the amount of visitors to a website by ranking."— Presentation transcript:
Definition Search engine optimization or SEO, is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the more likely it is to be visited. Search Engine Optimization helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Keyword Research Brainstorm Use any past PPC data Expand keyword list by using online tools Overture: http://www.content.overture.com/d/USm/ac/index.jhtml - click on search term suggestion tool http://www.content.overture.com/d/USm/ac/index.jhtml Wordtracker Google Adwords Select Your Keywords Arrange keywords into themes
In the Code Title - very important - first thing that is read and classified Description - have good concise description with a few keywords in it. Keywords - meta tags - have become kind of obsolete - they are not really used by the major search engines because of bad programming practices in the past, but some spider this to spit out results so it’s good to have some 5 to 10 keywords in the meta tags. Most important: Have best keywords in the content of the page and especially in links. GOOD CONTENT is essential.
Google Page Rank Internal linking - more relevant pages = higher ranking Back linking - more inbound links = higher ranking http://www.search- this.com/google/google_pagerank_explaine d.asp
Search Engine Decoder http://www.search- this.com/search_engine_decoder.asp - this is a cool decoder that visually shows how all the search engines, directories etc are related. It’s useful to most efficiently submit sites to the places that get sites to other ones. http://www.search- this.com/search_engine_decoder.asp http://www.search- this.com/search_engine_decoder.asp
Some good resources http://www.search- this.com/search_engine_decoder.asp http://www.search- this.com/search_engine_decoder.asp http://www.search- this.com/search_engine_decoder.asp http://searchenginewatch.com/ http://searchenginewatch.com/ http://insite.lycos.com/tutorial.asp http://insite.lycos.com/tutorial.asp