‘We can solve all your property advertising headaches’

Created in 1999 Online Property Portal & Web-to-Print specialists Property Content Management System experts Leading provider of property websites in Ireland Providing innovative streamlined online & print solutions 4PM: Exchange Solution Provider

How can 4pm help you? “The news and advertising market is not as simple as print is out and online is in. The newspaper market is a lot more complex. There is an obvious collaborative synergy between online and print that needs to be leveraged by the individual newspapers to maintain, sustain and grow both readership numbers and advertising revenues while at the same time reducing costs. It is clear that this can only be achieved with Web to Print as it empowers the customer in the design and order process.”

Print Market – Printed newspaper readership is decreasing – Costs are increasing and advertising revenues falling for newspapers – Advertising revenue is more difficult to win against new media channels that have lower cost base and are also competing for the same readers and advertisers Web Market – Internet media usage is growing exponentially in the consumption of news and advertising – Advertisers are moving away from print and to the web because it is cheaper and easier to record measurable results – The young generation is reading more articles on the web than in print – Internet is a part of the future for your business but you don’t know how to leverage profit from it Issues Facing Newspapers

‘4pm can solve all your property advertising headaches both online and into print’

4pm has 6 integrated components for web & print 1.Local Newspaper portal technology and advertising management systems for different advert types and monthly local subscription base discounted packages 2.National Newspaper portal technology and advertising management systems for independent advert types and separate monthly subscription base discounted packages 3.Multiple Listing Service – comprehensive multiple import & export of XML feeds from desktop apps/databases or other sources 4.Fully integrated Web-to-Print technology and simple or complex workflows for display advertising based on InDesign templates 5.Web-to-print facility and workflow for the generation of the classified adverts pages 6.Full integration into the agent’s website offering the individual agents access to technology for their local website that would not otherwise be financially feasible [golden handcuffs] That makes us the complete and preferred solution

Some of our key clients Coldwell Banker Group Sherry-Fitzgerald Jordan Auctioneers Sullys.ie Let.ie JPM Doyle National University of Ireland University College Dublin Dublin City University Dublin Institute of Technology 4PM Property Drive: The online solution for your property section  Some of our key clients

Multiple Listing Service [MLS] Our robust MLS service is syndicating to 12 property portals and is the only hub to pull listings from DAFT:  Our comprehensive application and service The online integrated solution for your property section

Improve your CRM and your revenue Our interface offers your customers: Integrated Content Management Systems Admin interface to manage their ads online and into print Upload their ads to different portals and into their own website simultaneously Have statistics and reports of the viewed ads and capturing of prospects’ contact details Receive and send SMS and Alerts Choose from multiple print advert templates for each publication Allow clients to design their property photo branded signboards online Newspaper advantages: Your online property portal can feed print ads into your print property pages Online subscription management system for monthly advertising package offers Multiple ad types for ranking listings from free to premium on each portal independently Seamless integration from client websites, through property portals and into print Complete symbiotic print & web solution with multiple revenue streams THE 4PM SYSTEM DOES IT ALL FOR YOU 4PM Property Drive: The online solution for your property section

Some highlighted features in 4pm Comprehensive advert management and monthly discount subscription credit-based system for bulk online and print advertising & SMS alerts engine for buyers and tenants to generate enquires for agents and landlords Premium SMS short codes for classified adverts to allow the reader to get complete brochure information on each listing via text from print classified adverts Google Maps and marker for each property 4PM Property Drive: The online solution for your property section

Agent Admin interface of 4pm 4PM Property Drive: The online solution for your property section

is the market leader in Web-to-Print solutions, the future of print newspaper advertising. 4PM

Solutions 4AdMan is a revolutionary solution powered by AdLizard which allows your customers or in-house design team who have no or limited design skills to produce print newspaper adverts using just a basic web browser Cut your costs by empowering your customer to create the advert themselves and mitigate any credits for typos Ability to extend the publisher’s deadline as there is no bottleneck of design resources to deal with last minute submissions 4AdMan: The web-to-print solution for your newspaper

PropertyToday selects template Comments 1.Templates are usually newspaper specific and incorporate their pre press rules (RGB image conversion, margins, fonts available etc)

Create or edit Property Modules

The Newspaper or the Agent arranges the modules Comments: Modules are dragged and dropped into their final location

Adlizard creates final & proof PDF’S Comments 1.Previews are usually low res pdfs and could be viewed directly or ed Each of these adverts can be from one estate agent or could be from several.

Adlizard sends PDF to newspaper ad workflow

Solutions Estate Agents are empowered to create their own display ads through your website and then they can send them from 4pm to the local or national newspaper[s] All classified ads and categories of advertisements Payment online Order history 4AdMan: The web-to-print solution for your newspaper

Offer estate agents our Signspire.ie application (Web-to-print) and have the newspaper portal branded on the signs Low cost design service for photo property signboards online Landlords can also order a branded newspaper signboard for outside their property that will promote the classified sections Photo Property Signboard

More on our web-to-print solutions  4 AdMan advantages for advertising client It reduces costly errors as they enter their own data and can proof their advert immediately. 4AdMan also reduces the time delay from entering data to seeing the ad in print. Removes the need for paper copies going from customer to newspaper and vice versa. It allows advertising clients to proof the actual PDF that appears in the newspaper allowing the extension of deadlines. Any changes or late copy can be inputted by advertising client as extended deadlines are created. 4AdMan allows clients to organise ad layout and manage ads as they want. It also allows advertising clients to manage their ads online. 4AdMan: The web-to-print solution for your newspaper

 Your 4AdMan advantages 4AdMan allows page makeup to be done automatically. Requires design staff to just create the grid and layout templates and nothing else. It provides for easy amending of text, automatic proofing and sending of proof to advertising clients via the web. It reduces the rush for last minute copy input and changes as clients are able to do this themselves. Eliminates the need for refunds as the advertising client inputs their own copy. It helps newspapers to cut resource allocation for page generation. It allows for last minute changes to be easily incorporated. 4AdMan: The web-to-print solution for your newspaper Advantages of web to print

4 work flows 1.Order procurement & creation of ¼, ½ or full page newspaper display adverts by estate agents using predefined templates in 4pm/AdLizard technology 2.Order procurement & creation of single property spot display adverts by estate agents and the creation of full or half page adverts by the newspaper 3.Order procurement and creation of a text classified advert from estate agents and the creation of a number of newspaper classified columns accordingly from 4pm/AdLizard for the newspaper 4.Order procurement and creation of a classified advert from private advertisers on the newspaper website and the creation of a number of newspaper columns accordingly from 4pm/AdLizard.

Our software plugs into your website Your online Newspaper - Allow your customers to manage their ads online - Offer a complete property interface to your customers  Manage ads  and SMS alerts  Upload to different portals at the same time  Ability to create photo signboards online - Linked to 4AdMan - Improve your benefits - Cut costs and increase revenues with premium SMS brochures from each classified ad - Receive the ads directly in PDF - Let clients manage their ads - Organise listings online - Improve your CRM  Easy to use solution  Online solution  No delays  No mistakes - Save time, save money 4 work flows Etc. Portals Your print Newspaper with display & classified ads

THE FUTURE OF YOUR PROPERTY WEB MARKETING Online & Print Contact: John Kennedy - Managing Director Cormac Kennedy - Commercial Director