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Search Engine Optimization By Maddova Media Pvt. Ltd.

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Presentation on theme: "Search Engine Optimization By Maddova Media Pvt. Ltd."— Presentation transcript:

1 Search Engine Optimization www.maddova.com By Maddova Media Pvt. Ltd.

2 WHY SEO ? The main reason to apply search engine optimization techniques is to increase your web site's traffic by obtaining higher rankings in search engines for keyword searches related to your web site. The idea is that with increased traffic, you will have increased sales & a easily accessible internet presence.

3 Basic Facts: Every day, the search engines and directories bots searches for average 300-500 million search queries over the internet. (multiple sources) In a recent Forrester Research report, 81% of consumers on the Internet find products or services by using search engines. Unfortunately, only 7% of all web sites are visible by the search engines according to a recent study by statmarket.com, most web sites are not properly optimized. Search Engine Optimization (SEO) is the method by which web pages receive a high page rank in search engines (s). SEO is the act of modifying a website to increase its ranking in the listings of SERP (search engine result page).

4 Business Benefits: After SEO, your company gets the ability to: Drive high quality customers to your website. Increase sales leads from customers looking for your products and services. Build your brand online by communicating marketing messages to your target audience. Increase your profile against your competitors. Target a global audience via international search engines. Cost-effective advertising. Be accountable with ROI tracking.

5 Search Engine Before/After Before(SEO)After (SEO Services) Become only a SHOW piece. Only an invited visitor can enjoy the services of the website. NO RE-SALE value(domain). Services and product CANNOT be sold to an unknown visitor. NEGLIGIBLE visitor participation & presence. Become a REVENUE generation model. An unknown visitor can also benefit with the website. HIGH RESALE value(domain). Services and product can also be sold to an unknown visitor to maximum PROFITS. UNLIMITED visitors participation & presence.

6 SEO Package & Process Flow: A Project Initialization Keyword Research and Analysis B Website Analysis Website Audit C On Page Optimization - A & B Off Page Optimization

7 Project Initialization SEO Questionnaire – Filled by Client Why are we suitable as a preferred Digital Partner ? Client’s Business Objectives & Goals.

8 Keyword Research and Analysis Keyword Analysis is done to increase conversations and find new markets. It is an essential process which comes under search engine optimization. At this stage, we do analyze the keywords used on your website and depending on your target reach and services, we use freeze on certain relevant keywords and use them throughout the website.

9 Website Analysis An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

10 Website Audit Website Page Load Time Check HTML Code Optimization (W3C Compliance) Broken Links + Error Page + Duplicate Content Check Website Indexing + Redirecting Issues Check Initial Ranking Report

11 On Page Optimization - A & B Meta Tag Creation & Optimization H tag Optimization Canonicalization for Duplicate Pages Content Optimization Image Optimization Internal Link Optimization Google Analytics Setup & Monitoring Google + Bing Webmaster Setup Robots.txt Optimization Google XML Sitemap Creation & Regular Updation Rss XML Sitemap Creation Gogle Tag Manager intallation & set- up

12 Off Page Optimization (Quality Link Buliding) Search Engine Submission Manual Directory Submission Social Bookmarking Classified Ads Creation Classified Ads Posting Article Creation Article Submission Doc / PDF Submission Rss Submission Forum Posting Video/PDF Submission

13 Thank You ! Maddova Media Pvt. Ltd. www.maddova.com B-108, Sector-63, Noida, Uttar Pradesh, 201301 0120-4328161, +91-7503550980


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