1. National Marketing, Local Expertise®

2. Broader Exposure for Your Property
Only United Country …
has a national database of buyers
owns hundreds of linked, relevant, top performing websites
advertises listings in magazines and newspapers nationwide
publishes national real estate catalogs
offers automated emarketing
leverages niche marketing tools
has an in-house, full service ad agency
specializes in lifestyle real estate nationally
National Marketing, Local Expertise®

3. The Power of Teamwork National Brand, Since 1925
Experts in Lifestyle* Property
Networking Support
National Referrals
Over 500 Offices
International Offices
Over 4,000 Agents
Largest Auctioneer Network
Exceptional Culture, Common Values
Add International info…
* Lifestyle property includes small city, town, retirement, recreational, vacation, waterfront, coastal, mountain, ranch, farm, land and all other real estate outside of urban markets.
National Marketing, Local Expertise® 4

4. Proven Marketing Tools - Unique - Innovative
Exclusive to United Country Offices
Extensive National Print, Web and Emarketing
First Real Estate Catalog in 1928
Only National Real Estate Catalog Today
Internet Real Estate Innovators
Over 3 Million Visitors per Month
More Visitors per Agent than Any Other Real Estate Company
Innovative, Proprietary E- Marketing Platform
Very Large, National and Local Buyer Databases
Over 500,000 Buyers
National Marketing, Local Expertise® 5

5. Extensive National Print, Web and Emarketing
* Ask for a copy of this advertising brochure 6

6. Exclusive United Country Catalogs
Includes Local Listings
Properties Similar to Yours
Adds Buyers (Leads) in our Database Looking for Properties Like Yours!
Annual Readership of Over 1.5M
Multiple Catalogs per Year
Distribution to Offices, Subscribers and Newsstands Nationwide
In Continuous Publication Since Original Issue In Smithsonian
National Marketing, Local Expertise® 7

7. Advertising Listings in National Magazines & Newspapers
More of a variety…do not want all of the Farm & Ranch.
National Marketing, Local Expertise® 8

8. Unique Area / Lifestyle and Listing Brochures
Only company to…
Sell area first
Then sell listings
Mail to buyer leads
Mail everyday
Unique Advertising
*cut advertising cost in half.
National Marketing, Local Expertise® 9

9. Top Performing Local Office Website
**Update screen shot… 10

10. Top Performing National Websites
Ranked #1 for Lifestyle and Non-Urban searches
Over 3,000 owned, linked sites
Property type websites
Page 1 performance on hundreds of Google searches
Only real estate company to offer national “any feature” searches
Every listing has its own website
National Marketing, Local Expertise®

11. Hundreds of Exclusive Specialty Websites

12. Innovative, Proprietary Technology Marketing Platform
“Virtual E-Postcard”
Automated marketing through “Property Tracker”
Buyers looking for your type property get alerted immediately when listed
“Virtual E-Postcards” ed to potential Buyers
National Marketing, Local Expertise®

13. Very Large, National and Local Buyer Databases
Daily Buyers Inquires
Special Buyer List for Your Property Type
We start where most companies will be six months or a year into the process with a list of prospective buyers who have already called us about similar properties.
Over 500,000 Buyers
Local and National
National Marketing, Local Expertise®

14. Example of a Daily Buyer Lead
From: Subject: [R] to: Date: 18 Jan :56: ** This is a Real-Time Response ** - Ref.No.: ============================================================= Name : Tom B Fitzgerald Address : 1423 SE 147th Ave City : Vancouver State : WA Zip Code : Business Phone-----: Residence Phone----: Address----: Property Number---: Property Desired---: R002 – Home with acreage Location : USA Acreage : 5+ Price : $250,000+ Comments : Looking in AR and TX List My Property----: na
National Marketing, Local Expertise®

15. Overview
Next Steps
National Marketing, Local Expertise®

16. Extensive and Comprehensive Marketing
Nine Decades of Marketing Country Real Estate – Since 1925
Local and Home Office Support Teams
Auction Services
Toll Free Buyers’ Hotline
National and International Advertising
Magazine Advertising Newspaper Advertising
Exclusive Real Estate Catalogs
Property Type / Niche Marketing
Property Type Buyers’ Lists
Automated Marketing
Direct Mail Marketing
Marketing
Area & Property Brochures
#1 Ranked Websites
Over 3,000 Specalty Websites
3rd Party Internet Site Advertising
Very Large Buyers Database
Strategic Marketing Partners
Yard Sign
Local Office Website
Local Reputation
Local Advertising

17. Next Steps Sign Listing Agreement Take Photos
Upload Listing into Internet System
Begin Execution of Marketing Plan
Report Progress
National Marketing, Local Expertise®