How to Make Big $$$ with RAB How to Make Big Bucks with RAB

How to Make Big $$$ with RAB Our Mission Make it easy Make you look good Make you money Make it easy Make you look good Make you money

How to Make Big $$$ with RAB RAB Member Service Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled Consultants Customized solutions Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled Consultants Customized solutions Toll Free: Toll Free:

How to Make Big $$$ with RAB RAB Online Services World’s largest radio marketing database 24 / 7 access to all RAB materials Most utilized of all RAB resources World’s largest radio marketing database 24 / 7 access to all RAB materials Most utilized of all RAB resources

How to Make Big $$$ with RAB Problem: How do I effectively communicate the power of radio to my clients and prospects?

How to Make Big $$$ with RAB Solution: Radio Marketing Guide and Factbook

How to Make Big $$$ with RAB Radio Marketing Guide and Factbook Documents power of radio Time spent listening Listening by location Specialized listener profiles Product categories and radio Media comparisons Compelling radio facts Documents power of radio Time spent listening Listening by location Specialized listener profiles Product categories and radio Media comparisons Compelling radio facts

How to Make Big $$$ with RAB Radio Marketing Guide and Factbook

Radio Revenue Trend $19.8B $19.6B $18.4B

How to Make Big $$$ with RAB Radio & Newspaper Revenues (Percent Increase ) Source: McCann Erickson Worldwide +42.6% %

Weekly Cumulative Audience Source: Arbitron Percent of Population Listening

Weekly Cumulative Audience Source: Arbitron Percent of Population Listening

Weekly Cumulative Audience Source: Arbitron Percent of Population Listening

Weekly Time Spent Listening Source: Arbitron Hours

Weekly Time Spent Listening Source: Arbitron Hours

Weekly Time Spent Listening Source: Arbitron Hours

How to Make Big $$$ with RAB Solution: Media Targeting 2000

How to Make Big $$$ with RAB Media Targeting 2000 Radio’s share of media time Radio’s proximity to purchase Radio’s “recency” advantage Radio’s share of media time Radio’s proximity to purchase Radio’s “recency” advantage

How to Make Big $$$ with RAB Radio Gets Closer: Heavy Discount Store Shoppers Media Exposure One Hour Prior to Purchase Media Targeting 2000

How to Make Big $$$ with RAB Problem: How can I prove my station is the perfect media option to advertise and sell my client’s goods and services?

How to Make Big $$$ with RAB Solution: Simmons Research

How to Make Big $$$ with RAB Simmons Research Largest consumer database in the world  Sample size = 33,000+ Consumer behavior & media consumption RAB handles the processing for you Largest consumer database in the world  Sample size = 33,000+ Consumer behavior & media consumption RAB handles the processing for you

How to Make Big $$$ with RAB WRAB Reaches Lumina Buyers Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Simmons Research

How to Make Big $$$ with RAB Problem: How do I identify and sell my format’s best new business prospects?

How to Make Big $$$ with RAB Solution: Private Eye Reports

How to Make Big $$$ with RAB Customized for your format Identifies your best business prospects Shows how your audience will shop & buy Customized for your format Identifies your best business prospects Shows how your audience will shop & buy Simmons Research

How to Make Big $$$ with RAB Country Listeners and Digital Services Source: RAB/Simmons Private Eye Target Report Index vs. General Population Simmons Research

How to Make Big $$$ with RAB Source: RAB/Simmons Private Eye Target Report Index vs. General Population News Listeners and Personal Care Simmons Research

How to Make Big $$$ with RAB Problem: How can I enhance the value of my stations specialty programming … like professional sports?

How to Make Big $$$ with RAB Custom Reports - Sports Sports on Radio Pro Football College Football Baseball Pro Basketball College Basketball Hockey Sports on Radio Pro Football College Football Baseball Pro Basketball College Basketball Hockey Simmons Research

How to Make Big $$$ with RAB The Baseball Listener Source: RAB/Simmons Private Eye Target Report Index vs. General Population Simmons Research

How to Make Big $$$ with RAB Radio - TV Index Comparison vs. General Population “Own or Lease” Source: RAB Simmons Private Eye Target Report, Format Index Simmons Research Baseball: The Listener vs. The Viewer

How to Make Big $$$ with RAB Problem: How can I convince prospects to move budget allocated to another media?

How to Make Big $$$ with RAB Solution: The Media Factbook

How to Make Big $$$ with RAB The Media Factbook Media guide for advertisers  Newspaper, TV, cable,  Outdoor, POP, magazines  Direct mail, Internet, yellow pages Perceived strengths of competitors Major weaknesses of competitors Logic for adding radio to the mix Media guide for advertisers  Newspaper, TV, cable,  Outdoor, POP, magazines  Direct mail, Internet, yellow pages Perceived strengths of competitors Major weaknesses of competitors Logic for adding radio to the mix

How to Make Big $$$ with RAB The Media Factbook

How to Make Big $$$ with RAB Problem: How can I successfully compete against the newspaper?

How to Make Big $$$ with RAB Solution: Newspaper Data from RAB

How to Make Big $$$ with RAB Radio’s GREAT nemesis!  Out bills Radio times  Our most vulnerable competitor Current information on newspapers Training & presentation materials Local circulation and penetration data Radio’s GREAT nemesis!  Out bills Radio times  Our most vulnerable competitor Current information on newspapers Training & presentation materials Local circulation and penetration data Newspapers

How to Make Big $$$ with RAB Newspaper Performance Reports Available for all ABC audited papers Starch & Sectional versions Up-dated 2x each year Average daily circulation Local market penetration Ad readership scores New: Multiple markets reports New: Custom geography reports Newspaper Performance Reports Available for all ABC audited papers Starch & Sectional versions Up-dated 2x each year Average daily circulation Local market penetration Ad readership scores New: Multiple markets reports New: Custom geography reports Newspapers

How to Make Big $$$ with RAB Tennesseean (Mon.-Sat.)

How to Make Big $$$ with RAB Tennesseean Since % +7.2% +-1.8%

How to Make Big $$$ with RAB Problem: How can I increase billing from my retail accounts with co-operative advertising dollars?

How to Make Big $$$ with RAB Solution: RAB Co-op Information

How to Make Big $$$ with RAB Co-operative Advertising 5,000 radio approved plans on RAB.com

How to Make Big $$$ with RAB Problem: How do we find and secure new sources of non-traditional revenue?

How to Make Big $$$ with RAB RAB NTR Information Solution:

How to Make Big $$$ with RAB Non-Traditional Revenue Marketplace Update via Category Spotlight on RAB.com Cause Related Marketing on RAB.com Marketplace Update via Category Spotlight on RAB.com Cause Related Marketing on RAB.com

How to Make Big $$$ with RAB Problem: How do I find current research to add impact and credibility to my presentations?

How to Make Big $$$ with RAB Solution: Instant Background Reports

How to Make Big $$$ with RAB Problem: How do I get up to speed and stay informed about important sales and marketing issues for my most important clients and prospects?

“Don’t send us untrained sellers. We don’t have the time to teach them about our business.” “In today’s information age, more than ever you must do your homework.” John S. Quigley, Sr. Manager / Field Media Services, Busch Media Group Knowledge is Power Meyer Berlow, SVP / Interactive Services AOL

How to Make Big $$$ with RAB Solution: RAB Articles on Demand

How to Make Big $$$ with RAB Problem: How do I prove the effectiveness of local radio advertising to my toughest prospects?

How to Make Big $$$ with RAB Solution: Radio Success Stories

How to Make Big $$$ with RAB Radio Success Stories Over 2,000 local success stories Broad selection of business categories Wide variety of market sizes Over 2,000 local success stories Broad selection of business categories Wide variety of market sizes

How to Make Big $$$ with RAB Problem: How do I get my client’s and prospects excited about advertising on radio?

How to Make Big $$$ with RAB Over 1,000 commercials in MP3 Over 1,300 radio scripts Over 1,500 promotional ideas Creative Resource Directory Radio Mercury Award Winners Over 1,000 commercials in MP3 Over 1,300 radio scripts Over 1,500 promotional ideas Creative Resource Directory Radio Mercury Award Winners RAB Creative Resources

How to Make Big $$$ with RAB Problem: How to I quickly and easily prepare great looking, client focused, researched based proposals?

How to Make Big $$$ with RAB Solution: PROposal Wizard

How to Make Big $$$ with RAB Problem: What’s the best way to stay organized and keep track of all my account activity?

How to Make Big $$$ with RAB Solution: RAB’s Radio Sales Assistant

How to Make Big $$$ with RAB RAB Member Service

How to Make Big $$$ with RAB RAB Online Services