Presentation on theme: "Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing."— Presentation transcript:
Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing
1 Mobile Usage Facts & Trends 2 Popular Mobile Activities 3 Why Mobile Marketing? 4 Potential Mobile Profit Boosters
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Mobile Marketing Facts & Trends Every Business Should Know About More than 6 Billion Mobile Users Worldwide By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage More than 50% of all Local Searches are Done from a Mobile Device Over 350 MILLION People Access Facebook from Their Mobile Devices
Mobile Marketing Facts & Trends Every Business Should Know About A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed Most People Keep Their Mobile Devices within Arms Reach 24/7 Smartphones are Now OUTSELLING Personal Computers
Mobile Marketing Facts & Trends Every Business Should Know About Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons 86% of cell phone owners are connected TV viewers – meaning they use their phones in some form or fashion while watching TV
Social NetworkingPerforming Searches Using Mobile AppsListening to Music Sending and Reading Emails Watching Videos Browsing Websites Checking News and Weather Sending and Reading Text Messages What Are People Doing on Their Mobile Devices?
You Must : 1.Put your business in front of your mobile target audience 2.Spend your marketing dollars where they can yield the best returns 3.Utilize the power of mobile marketing to stay connected to your local market What Does This Mean for Your Business?
Mobile has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
Build Your Brand Gain the Edge on Your Competitors Connect with Local Consumers Generate New Leads & Repeat Loyal Customers Why Mobile Marketing? Its POWERFUL For Helping You…
TRADITIONAL METHODS MOBILE METHODS Mobile Websites Text Message Marketing Mobile Apps & More! Yellow Page Books Newspaper Ads TV Commercials Traditional Advertising Methods Are No Longer as Effective as They Once Were
Mobile Marketing is No Longer a Trend… Its the NEW Way to Do Business!
Mobile Apps QR Codes Text Marketing Mobile Websites Your Website Should be Viewable and Easy to Navigate on Mobile Devices Send Valuable Offers and Info to Your Customers on Their Mobile Devices Provide Instant Gratification and Access to Your Mobile Audience Stay in Touch with Your Customers Directly on Their Mobile Devices
Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites…
Web Designers Understand How to Build Websites Made for COMPUTERS But a MOBILE PHONE is Not a Computer… Mobile-Friendly Site vs. Traditional Site
Improved Mobile User Experience Faster Website Loading Speed on Mobile Devices Location-Based for Geo-Targeting More Exposures to On-the-Go Consumers Why a Mobile Website?
Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more… What is Text Message Marketing?
Builds a Powerful List of Targeted Buyers Permission-Based – Customers Opt-in to Receive Your Text Messages Cost-Effective and Produces a High Rate of Return Very Little Technical Knowledge Required Why Text Message Marketing?
A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones… Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc… What is a QR Code?
Quickly Becoming Popular in the Marketing World Allow Consumers to Access Information About a Product or Company IMMEDIATELY Many Major Brands are Using Them to Engage with Customers Easily Read by Most Mobile Devices with the Help of a QR Code Reader Why QR Codes?
Mobile applications (also called mobile apps) are applications developed for small handheld devices, such as smartphones... Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet… What is a Mobile Application?
Your Customers Can Reach You Easily with One Tap Produces Repeat, Loyal Customers through Engagement Effortlessly Send Out Coupons and Special Announcements with Push Notifications Builds Your Brand by Staying in Front of Your Customers Why Mobile Apps?