1. Chapter 3

2. Communications conducted by a group of prospective buyers for the purpose of product definition and persuade them to goods and services produced and push them to buy during a given period.
Goal: to influence the behavior of the target audience? Use: all possible means of influencing and

3. summary
Through integrated concept Marketing Communications companies are trying to complement and cooperate marketing communication channels have so you can continue to send a clear message and continuously about it and its products and services

4. Promo mix or blend marketing communications
advertisement
Product shape
Personal selling
Selling shops
Direct / interactive marketing
Product price
Public Relations
Product Packaging
Stimulate sales
The marketing mix and blend promotion
Personal selling
Direct marketing
Promotion
product
Advertisement
Publishing -
Public Relations
Activation
Sales
Distribution
Pricing
Interactive Marketing
marketing mix
Promotion mix

5. The traditional concept of management promotion
Advertising
personal selling
target market
Stimulate sales
Propaganda and publishing
Modern concept of integrated marketing communications
production
pricing
Target market
distribution
Advertising
Stimulate sales
Promotion
Propaganda and publishing
Interactive Marketing
Direct marketing

6. Advertising

7. Advertising definition
Advertising is one of the main activities in the field of product marketing where support it in achieving the objectives of communication between the organization and its customers targeted
Effective use of advertising as a tool in the success of the projects has been increasing because of the excess of supply over demand and the multiplicity of competitors and the multiplicity of the markets served by the organizations, which necessitates the organization need to use the way advertising reach the largest possible number of the target audience
Kinds of ads
Product/ brand advertising
Store advertising
Direct advertising
Business- to- business advertising
Institutional advertising
Social advertising

8. Goals:
Ads are divided in terms of the target to the three main types :
Informative advertising
Competitive advertising
Reminder advertising
Advertising media: used heavily at the introduction of the new product category
Comparative Advertising: is directly or indirectly compared with another type
Advertising reminder: important for mature products, it helps to maintain relationships with clients and consumers in maintaining the Permanent thinking

9. The foundations of the selection of appropriate means of announcement:
Identify the target audience
Nature of the product and its distinctive properties
Required to deliver the message
Cost
Means of communication TV
Radio
Newspapers
Magazines
Direct mail
Cell phone
Online (an social sites, ..)

10. BIG SALE Sales promotion Defined
These several things that contains a set of motivational tools which are designed to be quick impact and short-term in order to speed up the achievement of the purchase of goods or services by the consumer or the merchant
Marketing activities used in particular during the period of time and space to consumer groups and we encourage intermediaries to achieve response and including checks of additional benefits

11. Sales tools oriented towards the revitalization of the consumer
Samples
Coupons
Deals
Rewards
Competitions
Sweep/stakes
Point- of –purchase displays
Personal selling

12. Personal selling properties
Defined
Personal contacts consumer and aimed to persuading him At least to purchase the product which is happen with two directions
Personal selling properties
The sales force is largely responsibility for the completion and implementation of the marketing strategy for the organization.
Sales force serves as a linking tool between the organization and the community in general.
This activity needs to be intelligently employees enjoy a sense of social and moral humanist nice
Men have the authority to sell more than others

13. Duties of the sales man A man selling skills
Find More likely the consumer
Determine how, timely access to a consumer
Consumer products and services for the organization At least the
Accurate knowledge of selling skills and contract deal
Providing help and several services to the consumer
Cooperation with the Marketing Research and Intelligence marketing department.
A man selling skills
Conversation Skills
Experience
Contact
Responsibility
Post
The unique characteristics (intelligence, motivation and the ability to persuasion, personal obvious stable, level of education, good-looking ..)