“The Hunt Is Over” Online Permit Registration Peter W. Lange, Associate Director Texas A&M University Transportation Services.

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Presentation transcript:

“The Hunt Is Over” Online Permit Registration Peter W. Lange, Associate Director Texas A&M University Transportation Services

Communications tools Battalion interview and ads; Aggie Hotline Bus banner ads Residence Hall Flyers Radio- interviews and ads Television ads Customer Assistance Promotion NEO messages Parking lot signs; signs near Student Center Computer lab screen savers Direct mail postcard to faculty/staff home

Radio and TV spots

Marketing budget Radio - $4500 for the 4 month run- 300 spots – production cost $0 TV - $2100 includes $300 production – 80 spots 2 months run Customer Assistance Promo - $400 Print ads, signage, and bus banners - $3200 Postcard production and mailing $800 Total Cost: $11,000

Results: 33,250 Registered for parking – previous system auto renewed 20,000 permit holders 22,200 students – expected 21,000 registration start date was delayed 15 days 90% of faculty/staff registered – expected 75% - registration start date was delayed 50 days – missed 9 month employees