2. Texas Affordable Baccalaureate Degree Marketing Campaign Kelly Carper Polden Assistant Director of Communications Texas Higher Education Coordinating Board

3. TEXAS AFFORDABLE BACCALAUREATE DEGREE Texas’ first competency-based bachelor-level degree from a public institution Innovative program allows students to accelerate time to completion, potentially saving money Collaborative effort among THECB, Texas A&M University-Commerce and South Texas College, partnering under the College for All Texans Foundation and supported by a $1 million Next Generation Challenges Wave grant from EDUCAUSE Faculty-driven initiative with community and business leadership input 2

4. TEXAS AFFORDABLE BACCALAUREATE DEGREE Goal: To inspire the 3.7 million adult Texans who have some college credit but no degree to Think Again! and finish what they started. 3

5. MARKETING CAMPAIGN TOOLKIT English and Spanish versions Landing page www.MyAffordableDegree.com Audio (radio, Pandora w/clickable tile) 4

6. MARKETING CAMPAIGN TOOLKIT Posters (employers) Direct mail (employers, potential students) 5

7. MARKETING CAMPAIGN TOOLKIT, CONT. Print ads Web banners – animated and static (ads, institution web sites) 6

8. MARKETING CAMPAIGN TOOLKIT, CONT. Flyers Email templates Face Book newsfeed ad templates 7

9. MARKETING CAMPAIGN TOOLKIT, CONT. Video (TV, YouTube, web links, social media)Video 8

10. QUESTIONS www.MyAffordableDegree.com 9