1. Increase Sales with Boat and Yacht Insurance
July, 2007

2. The Market Opportunity
In 2006:
One third of U.S adults went boating*
The number of boats in use in the US increased to nearly 18 million*
Boater registrations in the US surpassed 13 million*
New boat dollar sales reached $11.5 billion*
*Source: National Marine Manufacturers Associations 2006 Recreational Boating Statistical Abstract

3. Grow Your Business With Boat and Yacht
Target new customers
Account round existing customers
Earn up to 20% new and renewal commission
An easy to use quote and issue system
Competitive rates

4. Customer Benefits Competitive rates
Cross-sell discounts for clients with our auto and/or home policies
Broad navigational territories including the US and Canada
Dedicated marine experts provide outstanding claim service
Roadside assistance
12 month coverage with no mandatory layup period in certain geographic territories means customers can enjoy stable rates and a long boating season

5. Tips to Grow Your Boat and Yacht Business
Develop relationships with businesses and organizations that can provide you with leads and help you grow your boat business - i.e. boating clubs, marinas, boat dealerships, etc.
Purchase targeted lists to boat owners in your area and send them a brochure.
Develop integrated marketing campaigns to promote Travelers Boat and Yacht that includes , print, direct mail, website, tradeshows, and local events.
Account round your existing customers by letting them know they can purchase boat and yacht insurance from your agency.
“De-commoditize.” Don’t sell just on price. Emphasize the added value Travelers
offers – broader navigational territories, dedicated marine claims experts, outstanding
claim service, etc.
Take advantage of Travelers One2One boat account round mailing.

6. Use the Consumer Brochures to Promote Travelers Boat Insurance
Consumer Brochure (PL-10139)
Includes features and benefits of Travelers Boat
insurance
Highlights benefits of being a Travelers customer and
having an independent agent
Tips for Use
Leverage centers of influence relationships with marinas, boat dealerships, and banks (they can
present the brochure to potential customers during
transactions that involve insurance).
Include this brochure in annual mailers to customers
in preparation for account reviews.

7. Use the Consumer Brochure to Promote Travelers Yacht Insurance
Consumer Brochure (PL-10140)
Includes features and benefits of Travelers Yacht
insurance
Details coverage options for Yachts 26 feet and
longer.
Tips for Use
Leverage centers of influence relationships with marinas, boat dealerships, and banks (they can
present the brochure to potential customers during
transactions that involve insurance).
Include this brochure in annual mailers to yacht
customers in preparation for account reviews.

8. Use eBrochures to Promote Boat and Yacht
Electronic Brochures (PL-10139eb
and 10140eb)
Electronic brochures make it easy to send product information via . It’s also fast and free!
Tips for Use
Send to potential or existing customers via .
Use with online home insurance quotes or proposals.
Post brochures on agency Web site.

9. Use Advertising to Promote
Posters/Print Ads
Agents can customize with their logo and contact information and print free of charge!
Convey message that your agency can help boat owners get the boat insurance protection they need.
Tips for Use
Customize poster with your contact information and post at local marina, boat dealerships, etc.
Run ad in local paper or magazine that is read by boat owners

10. Use Email to Promote Travelers Boat and Yacht
ePostcards
Can be customized with a choice of
four images and four different messages.
No postage needed and setting up the message isquick and easy!
Can be used to account round existing customers.
Tips for Use
Send these postcards to existing Travelers customers to let them know they can save if they insure their boat, home, and auto together!