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HAS 3020 Session 9
Marketing Plan Review Executive summary Situation analysisObjectives and goals Action plans Budget Evaluation
Action Plans Operational plans, programs, activities Marketing mixCalendar of events
Budgets Resources Processes Activities Evaluation
Sample Budget Staff Coordinator $25,000 Assistant (half-time) 10,000Ad agency fee ,000 Supplies ,000 Advertising costs Billboards ,000 Radio ,000
Sample Budget Pamphlets Design 2,500 Printing 7,500 Mailing 5,000Open House Food ,000 Promotional gifts ,000 Screening kits ,000
Sample Budget Evaluation survey ,000 Total $ 154,000
Plan evaluation Process Outcome
Activity Monitoring ad campaigns
Sample of House Ads House ads are used by ad agencies to obtain new business. One would expect them to demonstrate that they can do persuasive advertising.
Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.
Marketing & Promotion. Time? - or - Money? Market staff, vendors, volunteers Lead individual or committee Funds and budget Time? - or - Money?
Procter & Gamble Marketing/Brand Management Meredith Suffron and Amanda Etter 9/12/02.
Halaman 1 Matakuliah: J0084 / Introduction to Management and Business Tahun: 2007 Versi: 1 / 3 Pertemuan 24 (Twentyfourth Meeting) Promoting Product.
S tate of Wisconsin Educational Approval Board 2006 Regional Meetings June 27, 28, 29.
Seminar Pemasaran Strategi Komunikasi.
Promotional Item 1.Pick a promotional item: Print ad Web TV or radio commercial Junk mail Billboard Coupon Sample, etc.
Evaluation H Edu Action Plans Operational plans, programs, activities Resource list Calendar of events Marketing mix.
An Introduction to Integrated Marketing Communications
Promotion Advertising Advertising Personal Selling Personal Selling Publicity Publicity Sales Promotion Sales Promotion.
Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.
Success Strategies for Business Owners Marketing The Big Picture.
Marketing Manager Work activities: researching and analysing market trends identifying target markets and how best to reach them coming up with marketing.
Developing the Advertising Campaign The Advertising Plan.
The Contemporary Magazine/. With thanks to Wooden Horse Publishing m.
Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.
2-1 Copyright © 2009 Pearson Education Canada CHAPTER 2 The Advertising Industry.
Promotional Strategies Developing a Promotional Mix.
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