LinkedIn 101 for Career Services: 5 ways LinkedIn can help you help students build a professional brand and land a job ©2013 LinkedIn Corporation. All Rights Reserved.
Agenda What Is LinkedIn? Build a Professional Online Presence: Profile Add Connections with “Warm” Contacts and Alumni Research Companies & Industries: Company Pages Help Undecided Students Explore Opportunities Find Relevant Jobs and Internships: Student Jobs Portal ©2013 LinkedIn Corporation. All Rights Reserved. 2
3 Make career decisions Find Jobs Create a Professional profile Make academic decisions Research career paths
64% outside the U.S. Who Uses LinkedIn? 225M + ©2013 LinkedIn Corporation. All Rights Reserved. 4 professionals 2.9M + companies industries Executives from every Fortune K + college and university alumni groups company 30M + students and recent grads
©2013 LinkedIn Corporation. All Rights Reserved. Build a Professional Online Presence: Profile
1 Professional photo of you alone 2 Headline with area of study and/or career ambitions 3 Keyword-rich summary that includes type of positions student is seeking 4 Inclusion of volunteer activities, internships, and extracurriculars 5 Recommendations from professors, advisors, internship colleagues and supervisors Profile Tips for Students ©2013 LinkedIn Corporation. All Rights Reserved. 6 Conduct Profile Reviews with Students!
Add Connections with “Warm” Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved. 7
Research Companies & Industries: Company Pages
©2013 LinkedIn Corporation. All Rights Reserved. Research Companies & Industries: Groups
©2013 LinkedIn Corporation. All Rights Reserved. Help Undecided Students Explore Opportunities
©2013 LinkedIn Corporation. All Rights Reserved. Utilize the LinkedIn Alumni Tool
©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Alumni Tool cont’d
©2013 LinkedIn Corporation. All Rights Reserved. Find Relevant Jobs and Internships: Student Jobs Portal Ad this link on your career center site!
©2013 LinkedIn Corporation. All Rights Reserved. 14