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Social Media Best Practices Project How do you manage all of these? (Tip: DON’T have all of them) #HashtagHow To How to sell - How to sell - Instagram version, but applicable to all

Social Media is Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available. Social media enables people to share information with friends and colleges using the Internet

#1 online activity 650+million active users on Facebook 50% log in to Facebook per day 23% of children between ages 0 and 5 use the Internet & 82% use it on a weekly basis 1 billion tweets are posted per week 460k new accounts are created on Twitter per day

YouTube has 490+million users worldwide 92 billion page views each month 400 tweets per minute containing a YouTube link 78 million monthly visitors on Wikipedia 90 million users on LinkedIn More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years.

Social Networking Social Networking is the use of communities to engage with others: Facebook, MySpace, LinkedIn, Twitter. Social Networking sites often include social media tools to facilitate the interaction and conversation

Social Networking Friendship Keeping in Touch Developing new relationships Sharing Photos Links Interests Community Causes Beliefs Advocacy

Why is Social Media important? The average young American now spends every waking minute – except the time in school – using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones

16 to 24 year olds They have higher demands!! Growing up online has shaped how teens and young adults receive, process and act on information. They expect information to be brief, instant and always on (there are no office hours)

Peer Endorsement The vast majority of people report the opinion they trust most is from ‘someone like me’. For the first time in our history, peers have bested the wisdom of experts Peer endorsement is the single greatest decision- making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social

How popular are Social Networks? According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world Facebook’s overall web traffic pulled ahead of Google’s for the first time in the U.S. in March of this year. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%

Considerations for Business:  36% of all social media users have posted about a brand or product at some point of time  61% of all social media users are willing to give feedback about brands on social networks  42% of social media users have had at least one direct conversation with a brand on social networks  85% of users were never contacted by a company or brand despite posting a negative review about it  82% of these people stopped doing business with the brand in question as a result JIMS / Social media and businss / Abhimanyu S. Introduction to social media Source: InSites Study 2012

 Marketing – The most obvious and common use of social media in business. Works because almost every brand has a section of target audience online today  HR – Great for identifying and engaging with talent directly. Also enables companies to showcase employee benefits and culture to outside world  Creative – Sharing enables art, copy and design teams to get new ideas, learn new things and experiment  Operations / Strategy – Sites like LinkedIn help in connecting with domain experts who can share valuable strategic insights  Business Development – B2B companies can use professional networking sites to connect with prospective clients JIMS / Social media and businss / Abhimanyu S. Social media for business functions

 Facebook – Highest advertising revenue of all social media sites; Ideal for lifestyle, apparel and luxury brands to build presence and advertise on  Twitter – Favorite rant corner for most consumers; micro blogging feature takes away the pressure to be compelling or grammatically correct  LinekdIn – Must for serious businesses and companies looking to mine data, manage knowledge or be ‘thought leaders’  Blog – Still in flavor for serious or lengthier communication;  Pintrest – Ideal for a design, art and pre media agencies JIMS / Social media and businss / Abhimanyu S. Top social networks for business

 Positive  Dell - $6.5 M in sales via Twitter  Old spice – Increase in sales by 107%  Jet Airways – Huge PR resulting into customer loyalty and repeat sales  Negative  Dominos ‘dirty food’- Sales down by 30%  Gap logo change – Sales went down in two weeks  United Airlines ‘breaks guitars’ – $1.6 M losses in ticket sales JIMS / Social media and businss / Abhimanyu S. Social media and Return on Investment