Presentation on theme: "+ Social Media proposal Presented by- Social Club Media 18 th July."— Presentation transcript:
+ Social Media proposal Presented by- Social Club Media 18 th July
Social Media Overview “We don’t have a choice on whether we do social media, the question is how well we do it.” Erik Qualman The Numbers Facebook – 900 million users world wide - 11 million users in Australia YouTube – the second largest search engine in the world - 11 million users in Australia LinkedIn – has become a growth industry and a great network to communicate with customers Twitter – 95 million tweets per day - 1.9 million users in Australia.
Social Media Overview The old way of advertising is no longer working like it used to, social media has shifted the way the world communicates. Roger Lang Goals Mango Lounge Bar are looking to enhance its presence across social media networks, reaching a large audience for the brand and the vision to: Increase fan engagement when communicating product releases, sales and news. Drive social media platforms chosen by Mango Lounge Bar to the website, increasing traffic and brand awareness. Create a strategic plan that will see Mango Lounge Bar be the leader in social media networks and ultimately grow sales.
Social Media Overview To grow your business and create a community we need to convert the likes into engaging customers in a less cluttered, more accountable medium. John Higg Facebook Approach To familiarize people with your company, Mango Lounge Bar need to create current engaging content across a number of platforms: We will create a strategic plan on a fortnightly basis to ensure the content we are sending/posting is current and engaging. In partnership with the Marketing team, we create strategic posts/promotions to platforms allowing customers to relate and identify with the brand. We will also run Facebook Ads to drive traffic: Identify key demographics and key interests, key words and competitor site targeting for greater awareness. Target potential business with Facebook pages that have relevance for the product. Create an ad schedule that will compliment any other form of advertising methods. Build audience Connect with advertising
Social Media Overview “ Social media gives us the opportunity to humanize our conversations and make our companies more approachable.” Ardath Albee Facebook Approach We will increase engagement on the social platforms in several ways, including: Posting engaging copy about the company, product or relevant information across Facebook, Twitter and Instagram. Responding to any comments positive or negative within 1 hour. (Note- we will always ask for guidance if unsure of the answer). Hosting promotions Mango Lounge Bar want to focus on. E.g.- Run a competition uploaded and used in other forms of advertising. Continually posting with links to drive traffic to website. Create tabs designed via Mango Lounge Bar style guide to enforce the branding. E.g. – Twitter, Instagram and promotional tabs. We will run and promote Sponsored Stories to reach more people and drive more awareness of the brand. Use a specific sponsored story to increase the distribution of a Page post by featuring an image of a product and text. Engage Influence
Social Media Overview “ Social media is about the people! Not about your business. Provide for the people and the people will provide for you.” Matt Gorlart Twitter Approach We will increase engagement on this social platform in several ways, including: Twitter account gives your brand a different voice than other platforms, we can post and reply to all comments. We will use the Twitter account and follow relevant people and companies to grow the followers ensuring the message is being seen by the target market. Twitter Channel
Social Media Overview “Social marketing provides brands the unique opportunity to have a direct relationship with their customers. ” Bryan Weiner Instagram Approach Instagram has grown significantly, we see a collaboration between this and Facebook being used in creative ways. Creating a specialized Mango Lounge Bar Facebook tab for the Instagram platform to run on. A great way to showcase the atmosphere of the bar. We can also monitor Instagram activity and post relevant images. Instagram
Social Media Analytics Once a week we send detailed analytical reports from all platforms
Social Media Facebook This is an example of what your Mango Lounge Bar Facebook page will look like Tabs/Apps that we can position and create to suit the business. Eg- Run a competition.
Social Media Facebook This is an example of how content will look on your Facebook page Corporate branding Advertising will drive a lot of traffic to a number of social networks. More content that will engage with people. Content will be uploaded at least twice a day ensuring
Social Media Twitter This is your example of what your Twitter page will look like Corporate branding with Twitter information A great way to gain exposure on Twitter is to follow others similar to your business and customers.
Social Media Instagram This is a mock example of what your Instagram page will look like Corporate branding with Instagram information A great way to gain exposure on Instagram is to follow others.
Social Media Facebook This is examples of current clients running social media platforms This client started in November 2012. They had never been in the social media space, so they hired us to run 4 platforms. https://www.facebook.com/EnergyPower Systems This client has a new single releasing next week and a new album later in the year. For the promotion of this lunch we Have chosen atleast 6 platforms, mainly music focused. https://www.facebook.com/TheEternal
Social Media Facebook This is examples of current clients running social media platforms This is a great example of a company engaged in strong social media. We created tabs to run promotions and highlight the jewellery. https://www.facebook.com/CharlesRoseJ ewellers This client was scared to be in social media, but in two months he is very happy with the branding his business is receiving across 3 platforms. https://www.facebook.com/paramountbb ?fref=ts