SME TOOLKIT AND BUSINESS EDGE WORKSHOP - COTONOU 2012 SME Toolkit and Business Edge Workshop, Cotonou

Promotion -Invitations via mass mails -Introduction session at workshops and public speaking events, -Publications -Web links exchange Engagement -Identify and engage ardent bloggers -Encourage contribution from users -Ensure posts are linked to source of information Control -Continuous and regular moderation of contents -Prompt response to comments SME Toolkit and Business Edge Workshop, Cotonou

Sample Web link exchange

 373 approved comments  72 posts  11 categories  Over 11,000 Page views  55 tags SME Toolkit and Business Edge Workshop, Cotonou

 Regular Updates  Posting current and business related topics  Maintaining professionalism  Engaging bloggers  Sharing links with other social media sites  Moderating contents  Expanding network SME Toolkit and Business Edge Workshop, Cotonou

Sample Blog Page SME Toolkit and Business Edge Workshop, Cotonou

Source  SMEs with active blog sites  SME Toolkit trainers / Content providers Benefits for Bloggers  Brand promotion  Showcasing their expertise  Credit content providers for each content

SME Toolkit and Business Edge Workshop, Cotonou  Proper moderation  Constant reminders  Using feedback mechanism

SME Toolkit and Business Edge Workshop, Cotonou  Posting references with hyperlinks to the SME Toolkit contents  Sharing blog posts on other social media platform and vice-versa  Using mass mails to increase users registration, for information update and to promote the toolkit social media

 Improve the SEO ranking for the toolkit blog site  Invite and engage more bloggers  Tracking traffic through analytics  Increase exchange of web links  Using the multimedia to promote the social media SME Toolkit and Business Edge Workshop, Cotonou

 Managing Information  Building Relationships  Value creation for bloggers SME Toolkit and Business Edge Workshop, Cotonou