1. Presented by team 4: Mateo ALBARRACIN Aurelie CHEUCLE Arfa FANG Zheng Jun Roshan GERAMIAN-NIK Shahrukh QURESHI Ricky YOUNG Wing Kei

2. Table of contents  Introduction of the company  What is Off-Page?  Blog  Forums  Landing pages

4. Introduction of the company  Problem: We want our website to be relevant  Objective: have more visibility on the internet to reach more profit.  How can we do this?

5. What is Off-Page?  The only thing you can do outside is to build links back to it  Used to be 80/20  Nowadays 10/90

6. What is Off-Page?  Importance of linking networks to the website  Boost up page ranking  Promotes websites name  Relevance

7. Blog  Three different ways of blogging: 1.On-Page blogging - speaking about your own company on your own blog 2.Off-Page blogging - other companies’ blogs can refer back to your company 3.Comment on another company’s blog - by referring to your own company

8. Blog  Blogs as a tool to create back links  Objectives: -Popularity -Traffic -Reputation  Link exchanging with other popular blogs would drive huge traffic

10. Forums  One of the best ways to increase traffic for your site  Regular meeting place for readers who have the same interest  Great way for back-links to your site, using Descriptive Anchor TextDescriptive Anchor Text

11. Forums  Why are Forums important?

12. Forums  Provide answers to a relevant problem with your post  Build a good reputation  Be familiar with the topics in the forum  Use descriptive anchor text in signatures, not exact key words  Use keywords in posts  Remember: Forums are to “ build authority ”

15. Forums  Don’t advertise  Don’t spam  Don’t target the crawler, target the people

16. Landing pages  Key problem: - companies often forget to create landing pages  However, landing pages make a key difference in SEO  Purpose: - If your landing page is not relevant, people will leave your website straight away and you will lose ranking in Google - cut costs on advertising -> more relevant

17. Landing pages Which aspects create a better landing page?  Engaging headlines  Simple and specific language  benefits before features  Cxpress calls to action

18. Conclusion  Blog  Forums  Landing pages  Other teams’ Off-Page solutions

19. The end  Are there any questions?