1. Presented by Rae Huang January 23 rd, 2009 GSB Website Redevelopment Project Outline

2. Our goals Provide consistent web presentation and formats Enhance student and staff experience Integrated information structure Frontline exposure for GSB news and events Consolidation of GSB brand Improved Search Engine Optimisation (SEO) Metrics reporting (Google Analytics) Usage of multimedia and interactivity components

3. Proposed – Integrated Web structure

4. Proposed - New Index page Fresh look and feel GSB focused news & events Redeveloped top and side navigation menu

5. Proposed – About us Quality teaching and research outcome –GSB strength (rankings, membership etc.) Quality student/graduates –Testimonials Extended service experience –Alumni/community and GDO introduction Integrated events management tool –GSB calendar Staff/student support info

6. Proposed – GSB staff GSB staff and organisational structure –GSB management –GSB academic staff –GSB administration staff Staff profiles (ROPES)

7. Proposed – Contact us General enquiries Student enquiries GSB course enquiries Events enquiries Web enquiries

8. Proposed – GSB calendar Effortless events publishing tool Single platform for multiple users and multiple calendars Universal access Features: invitations, RSVPs, reminders, search, mobile access, share events, imports, comments, Sync

9. Proposed - New ‘Programs’ page New look and feel More specific categories Relevant information added –Scholarships –Apply information –GSB strengths

10. What’s next? Presentation available via Email or MaRG Feedback and suggestions Confirmation and approval Build and integration (Design) Testing Delivery and launch Ongoing maintenance

11. And more? Content and design consistency across sub-group websites User interaction and multimedia elements (e.g. video, podcast, RSS feeds, etc.)