1. EFFECTIVE DEPARTMENTAL HOMEPAGES Web Office, March 2012

2. Introduction and outline Importance of a good homepage How to build good homepage content and avoid common problems What we’ll do next to help you, and what you can do to help yourself

3. What we’re not trying to do Photo credit: djwudi via photopin ccdjwudi photopincc

4. A word about SEO

6. TOP 10 TIPS FOR BETTER HOMEPAGES

7. 1. Make the most of image banners

17. 2. Write for the web

22. 3. Highlight key links within content

23. 4. Encourage scrolling

24. 5. Provide an informative welcome

25. 6. Use news effectively

26. 7. Promote your events

27. 8. Put the most important stuff first

28. 9. Add good metadata

29. 10. Invite engagement on social media

32. A guide to the 10 tips

33. Departmental homepage reports

34. Who runs your homepage?

35. Homepages are important! Following some simple tips and taking time over your page will make it better We’ll send you a report about your homepage and provide support from the Web Office Summary

36. 1.Fill in your feedback sheet for this session 2.Tell us who runs your site (wiki.york.ac.uk) 3.Read and act on our report – We’ll help you apply changes 4.Review how you run your site and how effective that system is – We’re happy to advise Next actions for you

37. ? Any questions