Readership

Daily newsbrand readership (Print & PC) 000s 4,927 2,664 5,406 1,115 1,006 1,233 1,911 2,103 2,044 3, % +6.4% +31.3% +47.8% +17.6% +2.1% +53.2% % +82.2% +1.0% Source: NRS PADD July 14 – June 15 + comScore June 2015

3 Weekly newsbrand readership (Print & PC) 000s 10,103 7,304 12,991 3,049 3,758 4,018 6,523 6,332 4,450 7, % +13.7% +45.8% +52.4% +38.3% +4.6% +82.8% +163,4% % +2.3% *Includes Sunday title. Source: NRS PADD July 14 – June 15 + comScore June 2015

Monthly newsbrand readership (Print & PC) 000s 13,587 11,967 19,195 5,622 6,503 7,796 11,664 11,239 6,392 11, % +23.4% +58.9% +55.3% +63.1% +6.3% +89.6% % % +4.3% *Includes Sunday title. Source: NRS PADD July 14 – June 15 + comScore June 2015

Monthly newsbrand readership – with mobile (Print, PC, mobile phone and tablet) 000s 21, ,636 6,503 30,477 24,049 14,521 8,868 17, % +98.5% % +5.5% +58.8% % +6.9% +38.7% +50.1% *Includes Sunday title. Source: NRS PADD July 14 – June 15 + comScore June 2015

40.3m39.8m 38.9m 41.2m 41.6m 44.4m +2.5m +4.1m +4.5m +3.5m Newsbrand Monthly Readership Millions Source: NRS and NRS PADD

Total Newsbrand Reach Print & Digital - millions, % of all adults Print and PCPrint, PC, phone and tablet Source: NRS PADD July 14 – June 15 + comScore June 2015

Newspaper Reach Print - millions, % of all adults Print readers, can also read online Source: NRS PADD July 14 – June 15 + comScore June 2015

% Readership by age 2.32m 4.70m 7.55m 2.78m 5.38m 8.10m 2.70m 5.24m 7.55m 3.17m 5.80m 7.82m 3.00m 4.88m 6.15m 5.59m 8.07m 9.04m Source: NRS PADD July 14 – June 15 + comScore June 2015

% Readership by gender 11m 18m 23m Source: NRS PADD July 14 – June 15 + comScore June 2015

% Readership by social grade 11m8m Source: NRS PADD July 14 – June 15 + comScore June 2015

% Readership by working status 9m 15m 21m 11m 27m 9m Source: NRS PADD July 14 – June 15 + comScore June 2015