1. Readership

2. Table of contents Print readership 3 Smartphone readership
Total reach 4
Daily/weekly/monthly 5 Demographics 8
Desktop readership
Total reach 11
Daily/weekly/monthly 12 Demographics 15
Mobile readership
Total reach 18
Daily/weekly/monthly 19 Demographics 22
Smartphone readership
Total reach 25
Daily/weekly/monthly 26 Demographics 29
Tablet readership
Total reach 32
Daily/weekly/monthly 33 Demographics 36
Multi-platform readership 38
Total reach 39
Daily/weekly/monthly 40 Demographics 43

3. Print Readership

4. Total print reach (millions, % of all adults)
25%
47%
57%
Source: PAMCo (Jan ‘17 – Dec ‘17)

5. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Daily print reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

6. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Weekly print reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

7. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Monthly print reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

8. Total print reach by gender (millions, % of all adults)
27%
49%
59%
22%
44%
54%
Source: PAMCo (Jan ‘17 – Dec ‘17)

9. Total print reach by age (millions, % of all adults)
17%
37%
49%
20%
42%
54%
36%
60%
67%
Source: PAMCo (Jan ‘17 – Dec ‘17)

10. Desktop Readership

11. Total desktop reach (millions, % of all adults)7%
21%
33%
Source: PAMCo (Jan ‘17 – Dec ‘17)

12. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Daily desktop reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

13. Weekly desktop reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

14. Monthly desktop reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

15. Total desktop reach by gender (millions, % of all adults)9%
24%
36% 6%
18%
29%
Source: PAMCo (Jan ‘17 – Dec ‘17)

16. Total desktop reach by age (millions, % of all adults)8%
23%
36% 9%
24%
37% 7%
18%
24%
Source: PAMCo (Jan ‘17 – Dec ‘17)

17. Mobile Readership

18. Total mobile(smartphone + tablet) reach (millions, % of all adults)
23%
50%
63%
Source: PAMCo (Jan ‘17 – Dec ‘17)

19. Daily mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

20. Weekly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

21. Monthly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

22. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Total mobile(smartphone + tablet) reach by gender (millions, % of all adults)
20%
47%
61%
26%
54%
65%
Source: PAMCo (Jan ‘17 – Dec ‘17)

23. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Total mobile(smartphone + tablet) reach by age (millions, % of all adults)
29%
66%
82%
28%
59%
72%
14%
31%
39%
Source: PAMCo (Jan ‘17 – Dec ‘17)

24. Smartphone Readership

25. Total smartphone reach (millions, % of all adults)
19%
42%
53%
Source: PAMCo (Jan ‘17 – Dec ‘17)

26. Daily smartphone reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

27. Weekly smartphone reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

28. Monthly smartphone reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

29. Total smartphone reach by gender (millions, % of all adults)
16%
38%
50%
22%
47%
56%
Source: PAMCo (Jan ‘17 – Dec ‘17)

30. Total smartphone reach by age (millions, % of all adults)
27%
61%
77%
23%
50%
62% 9%
20%
Source: PAMCo (Jan ‘17 – Dec ‘17)

31. Tablet Readership

32. Total tablet reach (millions, % of all adults)5%
12%
18%
Source: PAMCo (Jan ‘17 – Dec ‘17)

33. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Daily tablet reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

34. Source: PAMCo 1 2018 (Jan ‘17 – Dec ‘17)
Weekly tablet reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

35. Monthly tablet reach (000)
Source: PAMCo (Jan ‘17 – Dec ‘17)

36. Total tablet reach by gender (millions, % of all adults)5%
13%
19% 4%
11%
17%
Source: PAMCo (Jan ‘17 – Dec ‘17)

37. Total tablet reach by age (millions, % of all adults)3% 8%
14% 6%
14%
21% 5%
14%
19%
Source: PAMCo (Jan ‘17 – Dec ‘17)

38. Multi-platform Readership

39. Total multi-platform reach (millions, % of all adults)
+51%
+24%
+22%
+69%
+38%
+23%
+88%
+54%
+22%
Digital adds to Print
Source: PAMCo (Jan ‘17 – Dec ‘17)

40. Daily multi-platform reach (000)
+121%
+101%
+10%
+156%
+100%
+28%
+459%
+103%
+175%
+24%
+19%
+4%
+239%
+133%
+45%
+36%
+26%
+8%
+107%
+38%
+50%
+46%
+25%
+17%
+323%
+27%
+18
+7%
Digital adds to Print
Source: PAMCo (Jan ‘17 – Dec ‘17)

41. Weekly multi-platform reach (000)
+174%
+126%
+21%
+220%
+122%
+44%
+491%
+116%
+174%
+54%
+42%
+8%
+418%
+153%
+105%
+87%
+58%
+18%
+263%
+78%
+104%
+110%
+58%
+33%
+313%
+49%
+32%
+13%
Digital adds to Print
Source: PAMCo (Jan ‘17 – Dec ‘17)

42. Monthly multi-platform reach (000)
+267%
+159%
+42%
+300%
+130%
+73%
+549%
+116%
+201%
+97%
+69%
+17%
+289%
+608%
+140%
+195%
+182%
+106%
+37%
+497%
+115%
+178%
+225%
+115%
+51%
+72%
+41
+22%
Digital adds to Print
Source: PAMCo (Jan ‘17 – Dec ‘17)

43. Total multi-platform reach by gender (millions, % of all adults)
47%
78%
87%
47%
78%
86%
Source: PAMCo (Jan ‘17 – Dec ‘17)

44. Total multi-platform reach by age (millions, % of all adults)
45%
82%
92%
47%
79%
87%
49%
75%
81%
Source: PAMCo (Jan ‘17 – Dec ‘17)