1. Online

2. 78% of PC internet users look at news
Source: comScore MMX Cross Visiting August 2015

3. Newsbrands on PC reach readers of all ages
Source: comScore MMX Demographic Profile August 2015

4. Significant online newspaper reach (monthly)
The average user visits two newspaper sites
42.6m
Unique visitors
duplicated
18.6m
Unique visitors unduplicated
(these figures exclude access to online newspaper sites via mobile and tablets)
The average user visits 2 newspaper sites.
No historical comScore data available pre Aug 2012
Total Unique Visitors is the estimated number of different individuals visiting the analysis entity during the reporting period.
comScore: MMX August 2015 (Desktop Only)
Duplicated: sum of unique visitors to each newspaper site
Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited
Includes Express, Star, FT, Metro

5. UK Newsbrands are world class
217.3m
monthly global unique browsers
MailOnline had million monthly global unique browsers in May
Source: ABC Online August 2015

6. Newsbrand webpages are more trusted – and consequently, so are the advertisers!
Consumer levels of agreement with statement that they ‘trust the publisher’
Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’
Source : The Association of Online Publishers / comScore

7. Newsbrand webpages are more likely to drive traffic
Lift in advertiser site visitation versus matched control group
Lift in advertiser-branded search term usage versus matched control group
Source : The Association of Online Publishers / comScore