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PLATFORMS. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015.

Published byIrma Skinner Modified over 8 years ago

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Presentation on theme: "PLATFORMS. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015."— Presentation transcript:

1 PLATFORMS

2 % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

3 % PENETRATION BY GENDER (MONTHLY REACH) GB adults 15+ 13.0m14.9m16.6m18.7m19.6m21.5m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

4 % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults 15+ 18.3m20.2m22.0m13.3m14.4m16.0m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

5 % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults 15+ 13.4m15.1m17.0m4.4m4.7m5.1m7.5m7.9m8.2m Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

6 MOBILE

7 BRANDS WITH PRINT, WEB AND MOBILE DATA +94% +16% +33% +62% +56% +29% +156% +4% +14% +16% +91% +23% +30% +7% Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

8 YEAR ON YEAR MOBILE GROWTH (MILLIONS) Magazine media has added nearly 10 million mobile users in the last year Number of titles measured increased from 13 to 15 during this period Using the 15 titles covered across mobile, PC & Print Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

9 PRINT & MOBILE REACH PrintMobile 14.38m 14.64m Using the 15 titles covered across mobile, PC & Print Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

10 PLATFORM REACH (MILLIONS) These 15 titles alone reach over 25 million people: nearly half the adult population AnyPrintWebMobile 25.7m 14.4m 14.6m 6.0m Using the 15 titles covered across mobile, PC & Print Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015

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