1. Readership

2. Daily newsbrand readership (Print & PC) 000s 1,034 2,059 3,407 1,929 925 2,466 5,189 1,034 2,270 4,740 +2% +4% +5% +10% +26% +44% +22% +186% Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15 +79%

3. 3 Weekly* newsbrand readership 6,903 6,205 7,905 4,423 2,295 6,734 12,404 3,006 4,217 9,895 +3% +98% +129% +8% +11% +16% +41% +48% +42% +170% Total fig (net) Figures show % increase with online +4% Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15 *Includes Sunday Title (Print & PC) 000s

4. 4 Monthly* newsbrand readership 13,417 +6% 7,883 93% 11,246 +149% 11,890 +13% 6,285 +19% 3,723 +25% 11,180 +53% 18,369 +49% 5,619 +64% 11,544 +158% Total fig (net) Figures show % increase with online +5% Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15 *Includes Sunday Title (Print & PC) 000s

5. Monthly newsbrand readership – with mobile 11,675 27,884 23,665 5,949 16,877 23,246 23,321 18,255 14,073 +241% +127% +224% +99% +61% +415% +422% +347% +11% Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15 *Includes Sunday Title (Print, PC & Mobile) 000s 6,641 +7% 8,967

6. 40.3m 39.8m 38.9m 41.2m 41.6m 44.5m +2.5m +4.5m +4.3m +7.2m Newsbrand Monthly Readership +2.5m 46.4m Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15

7. Total Newsbrand Reach Print & Digital - millions, % of all adults Print and PCPrint, PC, phone and tablet Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15

8. Newspaper Reach Print - millions, % of all adults Print readers, can also read online Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15

9. % Readership by age 7.55m 6.15m Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15

10. % Readership by gender 10.2m 17.5m 23.3m Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15

11. % Readership by social grade 11m6m Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15

12. % Readership by working status 8m 15m 21m 10m 27m 9m Source: NRS PADD Oct ‘14 – Sep ‘15 + comScore Sep15