1. Readership

2. Table of contents Print readership 3 Total reach 4
Daily/weekly/monthly
Demographics 8
Multi-platform readership 10
By platform 11
Total reach 12
Daily/weekly/monthly
Demographics 16

3. Print

4. Total print reach 30.8m 24.9m 13.6m Print - % of all adults 31% 56%
67%
Source: NRS Oct 2016 – Nov 2017

5. Daily print readership (000)
Source: NRS Oct 2016 – Nov 2017

6. Weekly print readership (000)
Doesn’t include Sunday titles
Source: NRS Oct 2016 – Nov 2017

7. Monthly print readership (000)
Doesn’t include Sunday titles
Source: NRS Oct 2016 – Nov 2017

8. Print reach 62% 56% 50% 44% 28% 24% By gender (millions)
Source: NRS Oct 2016 – Nov 2017

9. Print reach By age (millions) 70% 64% 58% 43% 55% 65% 59% 45% 49% 41%
15%
35%
20%
41%
55%
44%
59%
22%
45%
58%
31%
65%
43%
64%
70%
49%
Source: NRS Oct 2016 – Nov 2017

10. Multi-platform

11. Newsbrands readership by platform
Source: NRS PADD Oct 2016 – Nov 2017

12. Total multi-platform reach
% of all adults
47.3m
29.5m
16.1m
31%
56%
67%
Source: NRS PADD Oct 2016 – Nov 2017

13. Daily multi-platform readership (000)
% increase with PC
+8%
+5%
+23%
Includes Sundays
+17%
+8%
+46%
+44%
+8%
+18%
+3%
Source: NRS PADD Oct 2016 – Nov 2017

14. Weekly multi-platform readership (000)
% increase with PC
+18%
+10%
+45%
Includes Sundays
+40%
+16%
+115%
+157%
+14%
+105%
+37%
+13%
Source: NRS PADD Oct 2016 – Nov 2017

15. % increase with inclusion of PC and mobile
Monthly multi-platform readership (000)
% increase with inclusion of PC and mobile
Does include Sundays
Digital: PC + Mobile
Mobile: Smartphone + Tablet
+96%
+629%
+219%
+540%
+272%
+411%
+147%
+202%
+75%
+448%
+73%
Source: NRS PADD Oct 2016 – Nov 2017

16. Multi-platform readership reach
By gender (millions)
91%
60%
34%
89%
52%
Doesn’t include Sunday titles
27%
Source: NRS PADD Oct 2016 – Nov 2017

17. Multi-platform readership reach
By age (millions)
79%
95%
91%
95%
67%
96%
87%
45%
56%
56%
62%
48%
44%
28%
36%
23%
26%
19%
Source: NRS PADD Oct 2016 – Nov 2017