1. Readership

2. Newspapers appeal to different reader demographics
Younger (18-34)
All Newspapers
C2DE
ABC1
Older (35+)
Source: NRS

3. Online readers have different profiles to the print versions
Younger (18-34)
All Newspapers
C2DE
ABC1
Converging to form a ‘sweet spot’ with online readers having a much flatter profile.
Older (35+)
Source: UKOM

4. Newsbrand Monthly Readership
Millions
Total Monthly Reach
41.3m
Total Monthly Reach
40.2m
2.4m additional reach
13.9m
(online total)
38.9m
(print total)
UKOM data only available post 2010.
NRS PADD provides the unduplicated reach of a print publication and its website.
Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12)
*NRS print only Oct 06-Sept07 (No UKOM data available pre 2010)

5. Daily newsbrand readership
(Print & Online) 000s
7,341
+4%
5,146
+19%
3,722
3,193
+3%
+4%
1,897
1,582
1,624
1,341
1,293
+36%
+2%
+2%
+5%
339
+49%
664
+31%
+19%
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

6. Weekly newsbrand readership
(Print & Online) 000s
13,130
+6%
10,508
+29%
8,116
6,647
+5%
+6%
4,572
4,539
+73%
+76%
3,254
3,644
+4%
2,658
2,187
+9%
+5%
+51%
1,158
+24%
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

7. Monthly newsbrand readership
(Print & Online) 000s
17,315
16,559
+11%
+45%
12,131
10,353
8,880
8,960
+21%
+10%
+109%
+115%
5,468
4,952
5,439
+6%
4,324
+16%
+11%
+67%
2,343
+44%
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

8. Total Newsbrand Reach Print & Online - millions, % of all adults
For the first time, combined print and online readership figures for national newspaper brands are available.
All ‘Newsbrand’ figures include all Newsworks member titles plus FT, Express, Star & Metro
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

9. % Readership by age
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

10. % Readership by gender
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

11. % Readership by social grade
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

12. % Readership by working status
Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

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