1. Readership

2. Table of contents Multiplatform readership Digital readership
Total reach 4 32
Daily/weekly/monthly 5 33
Demographics 8 36
Print readership 11 12 15
Desktop readership 18 19 22
Mobile readership 25 26 29

3. Multi-platform Readership

4. Total multi-platform reach (millions, % of all adults)
47%
76%
84%
Reach of all adults
+64%
+34%
+22%
+83%
+48%
+24%
+111%
+69%
+25%
Daily
Weekly
Monthly
Digital adds to Print
Source: PAMCo (Jan '18 - Dec '18)

5. Daily multi-platform reach (000)
+78%
+58%
+12%
+101%
+70%
+18%
+225%
+124%
+45%
+59%
+46%
+9%
+176%
+110%
+31%
+41%
+33%
+6%
+225%
+152%
+29%
+140%
+113%
+13%
+628%
+146%
+196%
+223%
+125%
+43%
+38%
+28%
+8%
1,005
2,411
1,652
592
1,856
6,460
3,596
3,537
7,159
4,045
3,345
1,642
Digital adds to Print
Source: PAMCo (Jan '18 - Dec '18)

6. Weekly multi-platform reach (000)
+179%
+118%
+28%
+166%
+109%
+27%
+426%
+166%
+98%
+167%
+115%
+24%
+199%
+120%
+36%
+72%
+56%
+10%
+306%
+192%
+39%
+185%
+138%
+19%
+553%
+140%
+171%
+390%
+160%
+89%
+49%
+34%
+11%
3,049
6,564
6,049
1,904
7,354
15,413
10,620
11,197
18,519
11,953
10,587
4,695
Digital adds to Print
Source: PAMCo (Jan '18 - Dec '18)

7. Monthly multi-platform reach (000)
+309%
+154%
+61%
+280%
+165%
+44%
+726%
+160%
+218%
+339%
+190%
+51%
+274%
+141%
+55%
+120%
+90%
+16%
+464%
+244%
+64%
+255%
+168%
+32%
+625%
+134%
+210%
+165%
+160%
+588%
+19%
+42%
+69%
6,700
13,397
14,281
1,442
18,493
26,766
21,464
21,992
29,488
23,473
22,539
8,250
Digital adds to Print
Source: PAMCo (Jan '18 - Dec '18)

8. Source: PAMCo 1 2019 (Jan '18 - Dec '18)
Total multi-platform reach by gender (millions, % of all adults)
48%
76%
83%
47%
77%
84%
Source: PAMCo (Jan '18 - Dec '18)

9. Source: PAMCo 1 2019 (Jan '18 - Dec '18)
Total multi-platform reach by age
(millions, % of all adults)
42%
75%
84%
48%
79%
86%
52%
76%
81%
Source: PAMCo (Jan '18 - Dec '18)

10. Print Readership

11. Total print reach (millions, % of all adults)
23%
42%
51%
Source: PAMCo (Jan '18 - Dec '18)

12. Daily print reach (total brand reach) (000)
Source: PAMCo (Jan '18 - Dec '18)

13. Weekly print reach (total brand reach) (000)
Source: PAMCo (Jan '18 - Dec '18)

14. Monthly print reach (total brand reach) (000)
Source: PAMCo (Jan '18 - Dec '18)

15. Total print reach by gender (millions, % of all adults)
25%
44%
53%
21%
39%
49%
Source: PAMCo (Jan '18 - Dec '18)

16. Total print reach by age (millions, % of all adults)
13%
30%
40%
17%
36%
47%
36%
57%
63%
Source: PAMCo (Jan '18 - Dec '18)

17. Desktop Readership

18. Total desktop reach (millions, % of all adults)8%
19%
27%
Source: PAMCo (Jan '18 - Dec '18)

19. Source: PAMCo 1 2019 (Jan '18 - Dec '18)
Daily desktop reach (000)
Source: PAMCo (Jan '18 - Dec '18)

20. Weekly desktop reach (000)
Source: PAMCo (Jan '18 - Dec '18)

21. Monthly desktop reach (000)
Source: PAMCo (Jan '18 - Dec '18)

22. Total desktop reach by gender (millions, % of all adults)9%
21%
30% 6%
16%
24%
Source: PAMCo (Jan '18 - Dec '18)

23. Total desktop reach by age (millions, % of all adults)7%
17%
26% 9%
20%
30% 8%
19%
27%
Source: PAMCo (Jan '18 - Dec '18)

24. Mobile Readership

25. Total mobile(smartphone + tablet) reach (millions, % of all adults)
25%
50%
60%
Source: PAMCo (Jan '18 - Dec '18)

26. Daily mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan '18 - Dec '18)

27. Weekly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan '18 - Dec '18)

28. Monthly mobile(smartphone + tablet) reach (000)
Source: PAMCo (Jan '18 - Dec '18)

29. Source: PAMCo 1 2019 (Jan '18 - Dec '18)
Total mobile(smartphone + tablet) reach by gender (millions, % of all adults)
25%
50%
60%
28%
54%
64%
Source: PAMCo (Jan '18 - Dec '18)

30. Source: PAMCo 1 2019 (Jan '18 - Dec '18)
Total mobile(smartphone + tablet) reach by age (millions, % of all adults)
30%
62%
74%
32%
62%
73%
19%
36%
43%
Source: PAMCo (Jan '18 - Dec '18)

31. Digital Readership

32. Total digital reach (millions, % of all adults)
32%
60%
68%
Source: PAMCo (Jan '18 - Dec '18)

33. Source: PAMCo 1 2019 (Jan '18 - Dec '18)
Daily digital reach (000)
Source: PAMCo (Jan '18 - Dec '18)

34. Weekly digital reach (000)
Source: PAMCo (Jan '18 - Dec '18)

35. Monthly digital reach (000)
Source: PAMCo (Jan '18 - Dec '18)

36. Total digital reach by gender (millions, % of all adults)
32%
59%
68%
32%
60%
69%
Source: PAMCo (Jan '18 - Dec '18)

37. Total digital reach by age (millions, % of all adults)
35%
68%
78%
38%
69%
78%
25%
45%
52%
Source: PAMCo (Jan '18 - Dec '18)