1. Readership

2. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS

3. Online readers have different profiles to the print versions All Newspapers Younger (18-34) Older (35+) C2DE ABC1 Source: UKOM

4. 4 Daily newsbrand readership (Print & PC) 000s 5,408 3,102 5,787 1,227 1,089 1,387 2,180 2,293 1,924 3,487 +6.7% +8.3% +36.0% +54.5% +13.8% +2.6% +71.5% +191.6% +92.3% +1.1% Source: NRS PADD January 14 – December 14 + comScore November 2014

5. 5 Weekly newsbrand readership (Print & PC) 000s 10,997 8,224 13,931 3,157 3,864 4,566 7,173 6,901 4,247 8,225 +13.5% +16.2% +50.3% +56.5% +32.3% +5.4% +103.7% +204.5% +147.6% +2.7% *Includes Sunday title. Source: NRS PADD January 14 – December 14 + comScore November 2014

6. 6 Monthly newsbrand readership (Print & PC) 000s 14,490 13,206 20,710 5,784 6,669 8,803 12,868 12,474 6,162 12,517 +21.7% +25.1% +62.6% +60.2% +55.8% +7.0% +114.0% +205.9% +166.9% +5.1% *Includes Sunday title. Source: NRS PADD January 14 – December 14 + comScore November 2014

7. 7 (Print, PC, mobile phone and tablet) 000s 16,765 16,610 11,808 6,809 24,886 18,410 14,735 6,718 14,211 +34.4% +29.1% +34.1% +2.3% +21.4% +37.2% +2.3% +10.4% +14.9% *Includes Sunday titles. Source: NRS PADD January 14– December 14 + comScore November 2014 Monthly newsbrand readership – with mobile

8. Total Monthly Reach 40.3m 4.6m additional reach with online 37.3m (print total) 19.4m (online total) Total Monthly Reach 39.7m Total Monthly Reach 39.2m Total Monthly Reach 41.9m +7% Newsbrand Monthly Readership Millions Source: NRS PADD (Print & PC – NRS Jan13-Dec13 + comScore Nov 13) *NRS print only figures (NRS PADD data not available pre 2012)

9. Total Newsbrand Reach Print & Digital - millions, % of all adults Print and PCPrint, PC, phone and tablet Source: NRS PADD Jan 14 – Dec 14 + comScore November 2014

10. % Readership by age 2.44m 4.92m 6.89m 3.06m 5.83m 7.79m 2.92m 5.36m 7.05m 3.43m 6.09m 7.45m 3.16m 5.05m 6.07m 5.80m 8.23m 9.01m Source: NRS PADD Jan 14 – Dec 14 + comScore November 2014

11. % Readership by gender 11m 18m 22m Source: NRS PADD Jan 14 – Dec 14 + comScore November 2014

12. % Readership by social grade 12m9m Source: NRS PADD Jan 14 – Dec 14 + comScore November 2014

13. % Readership by working status 9m 16m 20m 11m 25m 9m Source: NRS PADD Jan 14 – Dec 14 + comScore November 2014

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