1. Readership

2. Daily newsbrand readership
(Print & PC) 000s
+48%
+3%
+7%
+31%
+173%
+79%
+7%
+56%
+21%
+13%
+3%
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

3. Weekly* newsbrand readership
(Print & PC) 000s
Total fig (net)
Figures show % increase with online
+60%
+12%
+7%
+57%
+160%
+15%
+180%
+98%
+57%
+23%
+6%
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15
*Includes Sunday Title

4. Monthly* newsbrand readership
(Print & PC) 000s
Total fig (net)
Figures show % increase with online
+51%
+11%
+18%
+174%
+151%
+64%
+61%
+6%
+26%
+103%
+71%
+30%
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15
*Includes Sunday Title

5. Monthly newsbrand readership – with mobile
(Print, PC & Mobile) 000s
Total fig (net)
Figures show % increase with digital
+184%
+509%
+587%
+413%
+333%
+92%
+320%
+23%
+167%
+13%
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

6. Newsbrand Monthly Readership

7. Print, PC, phone and tablet
Total Newsbrand Reach
Print & Digital - millions, % of all adults
Print and PC
Print, PC, phone and tablet
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

8. Print readers, can also read online
Newspaper Reach
Print - millions, % of all adults
Print readers, can also read online
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

9. % Readership by age
6.15m
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

10. % Readership by age
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

11. % Readership by gender 23.6m 17.3m 10.1m
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

12. % Readership by social grade
11.2m
7.8m
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15

13. % Readership by working status
27.5m
15m
21.7m
8.3m
10.4m
8.5m
Source: NRS PADD Jan ‘15 – Dec ‘15 + comScore Dec 15