1. Readership

2. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS

3. Online readers have different profiles to the print versions All Newspapers Younger (18-34) Older (35+) C2DE ABC1 Source: UKOM

4. Newsbrand Monthly Readership Millions Total Monthly Reach 40.2m Total Monthly Reach 41.3m 2.4m additional reach 13.9m (online total) Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12) *NRS print only Oct 06-Sept07 (No UKOM data available pre 2010) 38.9m (print total)

5. 5 Daily newsbrand readership (Print & Online) 000s Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12 339 7,341 3,193 5,146 1,293 1,341 664 1,582 1,897 1,624 3,722 +19% +3% +5% +4% +19% +2% +31% +49% +36% +4%

6. 6 Weekly newsbrand readership (Print & Online) 000s 1,158 13,130 6,647 10,508 2,658 3,254 2,187 4,539 4,572 3,644 8,116 +24% +5% +9% +6% +29% +5% +4% +51% +76% +73% +6% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

7. 7 Monthly newsbrand readership (Print & Online) 000s 2,343 17,315 10,353 16,559 4,324 5,468 4,952 8,9608,880 5,439 12,131 +44% +10% +16% +21% +45% +11% +6% +67% +109% +115% +11% Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

9. 9 % Readership by age Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

10. 10 % Readership by gender Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

11. 11 % Readership by social grade Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

12. 12 % Readership by working status Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

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