The Guardian and The Observer: Audience profiles.

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Presentation transcript:

The Guardian and The Observer: Audience profiles

Print Source: NRS Jan – Dec million readers

Print: audience profile Source: NRS Jan – Dec 2011

Web 31 million global monthly unique users 10 million UK monthly unique users Source: comScore March - April 2012

Web: audience profile Source: comScore April UK users.

Source: comScore March 2012 Mobile 1.6 million monthly UK unique users

Source: comScore March UK users. Mobile: audience profile

Apps 89k current active subscribers 290k active installs iPhone Android 36k weekly active users iPad

Facebook app Sources: Facebook June million UK monthly unique users 5.2 million global monthly unique users

Facebook app: audience profile Source: Facebook April 2012

Over 200 of the best blogs and independent publishers from across the web Guardian Select 24 million global monthly unique users 6 million UK monthly unique users Source: comScore March - April 2012

Guardian Select: audience profile Source: comScore April UK users.

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