2. Insight Tools

3. There are lots of online insight tools Some tools track our sites & some tools track all sites Tracks our sites (site centric) Tracks all sites (user centric)

4. Insight Tools | Our sites We use Omniture to track our sites Tracks our sites (site centric)

5. Insight Tools | All sites We use ComScore & Hitwise to track all sites Tracks all sites (user centric) Tracks our sites (site centric)

6. Insight Tools This is the Newsquest Digital world Tracks all sites (user centric) Tracks our sites (site centric)

7. Insight Tools | Omniture Records our website traffic & helps us understand our audience Key metrics are monitored to helps us understand our audience Growing audience & revenue are our key goals Omniture tags on all our website pages enable us to track how people use our sites

8. Insight Tools | comScore Uses data collected from a panel of people with installed software on their computers Findings are extrapolated to represent the UK population Rank our network & websites against our competition 60,000 people in the UK let comScore monitor their behaviour online

9. Insight Tools | Experian Hitwise Uses data collected directly from Internet Service Provider (ISP) networks Visitor trends & website market share is calculated ISP data is collected & analysed to provide a range of industry standard metrics Rank our network & websites against our competition

10. Different Tool Different Number Different insight tools will give you different numbers, compare within the same tool Newsquest Digital has 11.3 million unique users Newsquest Digital has 5.2 million unique users

11. Different Tool Different Number Different insight tools will give you different numbers, compare within the same tool Newsquest Digital has 11.3 million unique users Omniture Jan 2013 Newsquest Digital has 5.2 million unique users comScore Jan 2013

12. Different Tool Different Number Different insight tools will give you different numbers, compare within the same tool Newsquest Digital has 11.3 million unique users Omniture Jan 2013  Measures devices Newsquest Digital has 5.2 million unique users comScore Jan 2013  Measures users

13. Summary Records our website traffic & helps us understand our audience. Collects data from a panel of people with installed software on their computers and extrapolates findings to represent the digital world. Collects data directly from Internet Service Provider (ISP) networks and extrapolates findings to represent the digital world.