2. World is Changing People are always connected because of smart phones
iPhone (introduced 2007) – over 100,000 apps
Blackberry (introduced 2002) – 50 million users globally
Cell phone penetration is 85% - 20% of people have no home phone
More smart phones than PCs to be sold by 2011
Music
iPod (introduced 2001) – sold over 100 million devices
iTunes is the largest record store in the world
Pandora has over 40 million users

3. World is Changing Technology is changing consumers’ lives
Kindle (introduced 2007) – 2.5 million users to date
Netflix (introduced 1999) – current subscriber base is 10 million, by end of 2010 Blockbuster will have closed 22% of its stores
Texting – 72% of cell phone users have SMS packages (203 million people)
Blogging – there’s a blog born every ½ second
YouTube – 85 million unique visits per month
Google – logs 2 billion searches a day
Kodachrome - $15 billion business, now gone

5. 78% of U.S. Internet audience
Social Networks
Social network channels are huge platforms
Anderson Analytics report found that an estimated 110,000,000 people or 36% of the entire population are regular social network users
Over 500 million people on Facebook
45 million on Twitter
23,000 blogs created very day
45 million on Linkedin
78% of U.S. Internet audience
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9. Laguna Niguel Connectors

10. Google

11. Social Networking

12. Social Networking
My social networking came from my personal networking
All contact but no touch
Passive vs. active
Introverted vs. extroverted
Great research tool
Great SEO tool
People hide behind their computers and social networks

14. Hank Blank
Contact info 14