1. Social Media
Newswhip April 17 – Mar 18

2. Newsbrand titles @thetimes @Independent @TheSun @guardian @DailyMirror
@EveningStandard
@MetroUK
@MailOnline
@Telegraph

3. Newsbrand readers rely on social media
75% (26 million) of social media users read newsbrands across different platforms platforms, every week.
Newsbrand readers on mobile devices are 48% more likely than the average person to update/check profiles on social network sites more than once a day.
Source: TGI Clickstream Mobile 2017 Q4

4. They access it throughout the day
% Share of time (Mon – Fri)
Source: TouchPoints2017

5. What encourages newsbrand readers to share content online?
% of weekly multi-platform readers
Source: TGI Clickstream Mobile 2017 Q4

6. What encourages newsbrand readers to share content online?
% of weekly multi-platform readers
Source: TGI Clickstream Mobile 2017 Q4

7. Social media with newsbrands
Newsbrands have a positive influence on social media
CONVERGENCE
Facebook
Twitter from newsbrand
Twitter
THINK
FEEL
Facebook from newsbrand
Social media with newsbrands
40% more trusted
DIVERGENCE
Average: 44% with newsbrands Average: 32% without newsbrands
Source: Newsworks, Is the medium still the massage 2017

8. They boost the effectiveness of other media
Newsbrands make social media
Twice as effective
Source: IPA Databank UK case studies (52% of all cases)

10. Newsbrands have accumulated 920 million interactions all together
Note: Twitter data after November 23rd 2017 is based on Twitter Influencer shares
Link Engagement on Twitter
Previously, NewsWhip Analytics tracked "Twitter Interactions" when measuring link engagement on Twitter. This has now been replaced with "Influencer Shares," to more accurately represent shares of Tweets that contain the URL, by tracked accounts. 
Currently tracking 280k+ accounts (and growing). This means you can track all activity from all verified news, media, public figure and celebrity accounts. 
The new “Influencer Shares” metric includes: 
 The number of unique Tweets of the URL by tracked accounts 
The number of Retweets on these Tweets
Source: NewsWhip May 2017 – April 2018

11. More interactions than the BBC over the last 12 months
Source: NewsWhip May 2017 – April 2018

12. UK newsbrands’ social media interactions over the last 12 months
Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.
Source: NewsWhip May 2017 – April 2018

13. Facebook is the most popular social network with our readers
Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.
Previously, NewsWhip Analytics tracked "Twitter Interactions" when measuring link engagement on Twitter. This has now been replaced with "Influencer Shares," to more accurately represent shares of Tweets that contain the URL, by tracked accounts. 
Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.
Source: NewsWhip May 2017 – April 2018

14. Total Facebook engagement (shares, comments and likes)
Dailymail.co.uk takes the lead with 265m interactions generated on Facebook over the last 12 months

15. Average Facebook engagement per story
Independent.co.uk is the most engaging newsbrand on Facebook with an average of 1,643 interactions per post

16. Total Twitter shares*
Theguardian.com takes the lead with 24m shares generated on Twitter over the last 12 months
*Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.

17. Average Twitter shares*
Theguardian.com is also the most engaging newsbrand on Twitter with 154 shares on average
*Prior to Nov ‘17, NewsWhip tracked ‘twitter interactions’ which included likes, comments and retweets. Now ‘influencer shares’ are recorded instead, to more accurately represent shares of Tweets that contain the URL, by tracked accounts.