1. Newsbrands and mobile phones

2. Market Overview

3. Smartphone penetration
50.7m people now own a mobile phone in the UK, the majority of them are smartphones
Smartphone penetration
Source: comScore MobiLens, 3 month average ending June 2015

4. Market share of operators (vol %)
EE is the largest operator in the UK
Market share of operators (vol %)
Source: comScore MobiLens, 3 month average ending June 2015

5. Market share of handset manufacturer (vol %)
Samsung is the largest mobile phone manufacturer
Market share of handset manufacturer (vol %)
Source: comScore MobiLens, 3 month average ending June 2015

6. Market share of Smartphone operating systems (vol %)
Google Android is the most popular smartphone operating system
Market share of Smartphone operating systems (vol %)
Source: comScore MobiLens, 3 month average ending June 2015

7. Majority of mobile usage occurs via apps
Share of digital media time
Source: comScore Global Mobile Report, July 2015

8. % of mobile phone owners that use connected media
Majority of mobile phone users are using “connected media”
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, , stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending June 2015

9. Demographics’ share of time spent by platform (%)
Smartphones are driving the highest portion of digital media time spent amongst Millennials
Demographics’ share of time spent by platform (%)
18 – 34
35-54
55+
Source: comScore Global Mobile Report, July 2015

10. Market share of digital platforms vol(%)
Average mobile only audience for top 100 digital properties
Market share of digital platforms vol(%)
For the UK’s top 100 digital media properties, almost half the audience only visits via mobile platforms.
Digital companies who do not optimise their experience for mobile, could potentially be turning away half their audience
Source: comScore Global Mobile Report, July 2015

11. Smartphone use takes up a significant amount of time
According to data captured by TouchPoints, UK adults use their smartphones an average of:
124 minutes a day
Source:  IPA TouchPoints5 survey

12. Newsbrands on smartphones

13. 85% Newsbrands reach 85% of total smartphone audience
% of people accessing newsbrands on smartphones
85%
25 million of smartphone users access newsbrands
Via app or browser
Source: comScore Mobile Metrix Aug 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

14. 23.9m 25.0m Newsbrands on smartphones reach more than the BBC
81%
85%
Source: comScore Mobile Metrix Aug 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

15. Accessing newsbrands through a smartphone is particularly popular among young people
% of Smartphone owners accessing news
Source: comScore Mobile Metrix August 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

16. Whave a slightly higher affinity to reading news on smartphones
% of users accessing news on smartphones:
53.2% male
46.8% female
Source: comScore MobiLens, 3 month average ending June 2015