Eyeblaster Workshop

 What is the Eyeblaster Workshop?  Solution: Features & Capabilities  Sneak peeks The authoring tool Highlighted features – Ad workshop Preview & QA Wrap and Upload  Conclusion Unique value proposition Timeline Agenda Eyeblaster Confidential - For Internal Use Only

What is the Eyeblaster Workshop?  Eyeblaster Workshop is a local extension for Adobe Flash that provides a framework for ad creation, preview and QA  Our goals in providing this tool: Support an intuitive in-Flash process that embodies the creative mindset Empower the designer to create a fully functional ad without writing any code Liberate designers from dependency on the online system - no login is required (designed especially to support freelancers) Provide the benefits of local authoring while maintaining the flexibility of the online system Eyeblaster Confidential - For Internal Use Only

Solution: Features & Capabilities  In-Flash Ad Workshop Manage creative assets & features from one space Start from a template or from any FLA file Easy navigation between all ad elements (banner, panel, etc.) Visual positioning of ad elements Instant FLA swapping to fine-tune creative Automatic version updates  Local Preview One click preview – view fully functional ad in local browser  QA ad events & properties against relevant specs  Share Demo with Client Preview and share ad online  One click Upload Easily wrap and upload ad to the online system  Dynamic control pre and post upload Easy and modular editing from ad creation to campaign delivery Eyeblaster Confidential - For Internal Use Only September 07 | Alpha November 07 | Beta Available by Design

In-Flash Workshop All ad functionality – in Flash. Easy navigation between all ad elements (banner, panel, etc.) Integrated video and other advanced features Eyeblaster Confidential - For Internal Use Only

In Flash Workshop – Highlighted Features One click to test and to upload Manage creative assets & features from one space Eyeblaster Confidential - For Internal Use Only

In Flash Workshop – Highlighted Features Visual positioning of ad elements Eyeblaster Confidential - For Internal Use Only

In Flash Workshop – Highlighted Features Instant FLA swapping to fine-tune creative All expansion settings - a checkbox away Eyeblaster Confidential - For Internal Use Only

Local Preview and QA One click preview in local browser Preview on live publishers’ pages QA ad events View fully functional ad Eyeblaster Confidential - For Internal Use Only

Powerful synergy between local and online One click ad upload Dynamic control over changes pre and post upload Automatic ad creation online Eyeblaster Confidential - For Internal Use Only

Conclusion  Unique value proposition Fully functional local preview and QA Online ad sharing with clients Easy and modular editing pre and post upload One click wrap and upload Login Free authoring tool Integrated video and other advanced features  When? Beta - Q Q General Availability - Q Eyeblaster Confidential - For Internal Use Only