1. Rich Media Platform

2. Founded: September 1999 in U.S.
First campaign: 20th Century Fox’s Moulin Rouge in May, 2001
Since then, over 1,200 campaigns for more than 400 agencies on over 1,000 publishers have run on the Eyeblaster Rich Media Platform.
#1 in rich media impression volume and unique ads (Nielsen//NetRatings AdRelevance, Q4 2002)
#1 in preference by media executives (Jack Myers Report, October 2002)
Corporate headquarters: New York. Offices in Los Angeles, London, Hamburg, Amsterdam,Tokyo and Sydney
Company Background
Rich Media Platform

3. NEW! Available Across All Ad Formats
100K Polite Banner
A Flash banner ad that allows up to 100K file sizes – up to 80K more than standard Flash banners
Expandable Banner
A Flash banner ad that launches multiple panels and/or floating ads. + uninitiated + user-initiated + streaming video
Commercial Break
Full-page ad that takes over the entire screen like TV commercials – play at site entry or in transition
Window Ad
A 100K or 300K ad that appears in a new window, like an interstitial or popup + streaming video
Floating Ad
Ad that appears to float over a web page. + data capture + streaming video
Wallpaper Ad
Full-screen ad that replaces the web page background
Full-Page Overlay
Ad that interacts with the full page in the current window
NEW! Available Across All Ad Formats
1MB File Size
Data Collection
Standard
Ad Formats

4. New Creative Technology: 1MB FILE SIZE WITH POLITE STREAMING
Click screenshot to play demo
Integration of Flash MX video in any ad format
Up to 1MB of any Flash assets for a single ad
Bandwidth detection for selection of appropriate ad for connection speed
Creative control of buffering settings or automatic calculation feature
Version 5.3
Rich Media Platform

5. New Creative Technology: 1MB FILE SIZE WITH POLITE STREAMING
BENEFITS:
More creative capability
Profit from growing broadband penetration
Your ads start quicker and capture viewer attention faster
Easy way to use video through Flash MX
Maximize ad play ratio and quality
Version 5.3
Rich Media Platform

6. New Features: DATA COLLECTION
Click screenshot for details
Define data fields in the Eyeblaster interface that match your ad design
Set up personalized, outbound s to send instantly based on data collected and your Flash commands
Collect and store the user data automatically in an Eyeblaster database, ready for you to download
Version 5.3
Rich Media Platform

7. New Features: DATA COLLECTION
BENEFITS:
No extra charges or fees
No burden of managing databases
Easier to include data collection in campaigns
Add a “viral” component to any campaign
Version 5.3
Rich Media Platform

8. Eyeblaster 5.0 Makes Rich Media Easier Rich Media Platform
1. Search Formats, Set Up Campaign
2. Upload Content, Create + Test Ad
3. Approve Live Demos and Traffic
4. Confirm Flights and Serve
Ad plays
5. Track and Optimize
Eyeblaster 5.0 Makes
Rich Media
Easier
Rich Media Platform

9. 1. Search Formats, Set Up Campaign
2. Create + Test Ad
3. Approve ad
4. Traffic + Serve Ad
Ad plays
5. Track and Optimize
Life Cycle of a Rich Media Ad
Rich Media Platform

10. Ad Format Results

11. Agency initiates a new campaign on the EB system and designates the team involved

12. A Flight is setup for a publisher to carry the campaign.

13. Details defining the flight - section, flight dates and impressions are entered by the agency

14. All flights for this campaign are set up in the same manner

15. 1. Search Formats, Set Up Campaign
2. Create + Test Ad
3. Approve ad
4. Traffic + Serve Ad
Ad plays
5. Track and Optimize
Life Cycle of a Rich Media Ad
Rich Media Platform

16. The ad format is selected by the creative agency (7 formats currently supported by EB). Proprietary formats can also be accommodated.
Flash assets for the ad are designed using standard Flash. No involvement by EB is necessary.
Parameters of the ad size relative to the page are configured.

17. The position of the ad on the page is setup.
Publishers can adjust positioning independently

18. The ad can be previewed in real time – over the exact page on which it will run

19. A preview can be sent straight from the EB interface to anyone involved in the approval process

20. Once the creative is final, the ad is attached to one or more flights within the campaign

21. 1. Search Formats, Set Up Campaign
2. Create + Test Ad
3. Approve ad
4. Traffic + Serve Ad
Ad plays
5. Track and Optimize
Life Cycle of a Rich Media Ad
Rich Media Platform

22. The agency submits the ad for Publisher approval

23. Before an ad can go live, the site moves its status to “Approved”

24. 1. Search Formats, Set Up Campaign
2. Create + Test Ad
3. Approve ad
4. Traffic + Serve Ad
Ad plays
5. Track and Optimize
Life Cycle of a Rich Media Ad
Rich Media Platform

25. With an approved ad, the EB system generates the code that is to be served by the publisher

26. 1. Search Formats, Set Up Campaign
2. Create + Test Ad
3. Approve ad
4. Traffic + Serve Ad
Ad plays
5. Track and Optimize
Life Cycle of a Rich Media Ad
Rich Media Platform

27. A range of interaction statistics are tracked and reported across publishers.
Shown here: typical multiple-interaction report across a number of sites.

28. A range of interaction statistics are tracked and reported across publishers.
Shown here: typical multiple-interaction report across a number of sites.

29. Any ad impression, click or custom interaction can also be tracked by the agency and publisher. Tracking URLs are inserted into the Eyeblaster interface.

30. Over 1,200 Campaigns for Major Brands
Rich Media Platform

31. Over 400
Agencies
Rich Media Platform

32. Eyeblaster Platform Advantages
No middleman: A one-stop technology solution to create, manage and report on ads in all popular rich media formats
Seven ad formats, all with strong brand awareness results and high response rates
Easy to use
100% control in real time over appearance, frequency and targeting
Seamless integration with third-party ad servers
NO campaign set-up or management fees required
Eyeblaster Platform Advantages
Rich Media Platform

33. Over 4,000
Enabled Websites
Rich Media Platform

34. Eyeblaster Compared to Non-Eyeblaster units
Brand Metrics
Eyeblaster Compared to ALL Ad Units on the Web Brand Awareness: % higher Purchase Intent: % higher Message Association: 160% higher
Eyeblaster Compared to Non-Eyeblaster units
Brand Awareness: % higher
Message Association: 380% higher
--Source: Dynamic Logic MarketNorms Database; Florida Citrus AdIndex Study
Average CTR of All Eyeblaster Campaigns: 5.99%
Results
Highlights
Rich Media Platform

35. Q & A
Rich Media Platform