START WITH A SPECIFIC CLAIM WHAT DO YOU WANT THE AUDIENCE TO DO OR BELIEVE? Reinforce attitudes, beliefs, and/or values of audience? Change the attitudes.

Slides:

Advertisements

Similar presentations

Speaking To Persuade & Appendix B – Sample Speech

Advertisements

Human Communication THIRD EDITION ◄ Judy C. Pearson  Paul E. Nelson  Scott Titsworth  Lynn Harter ► C H A P T E R F I F T E E N Persuasive Presentations.

Persuasion. What is persuasion? Communication that has as its purpose the changing, modification, or shaping of the responses (attitudes or behavior)

Aristotle’s Three Types of Persuasive Rhetoric

Public Communication and Personal Influence Chapter 14.

Persuasion Rhetoric: The art of persuasion.

Persuasive Speaking.

Speaking to Persuade Persuasion Defined Motivating Your Audience

Persuasive Speaking Chapter 14.

Persuasion Techniques: Win friends and arguments with PUBLIC SPEAKING.

What are Persuasive Appeals?  What is Rhetoric?What is Rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point.

Rhetorical Appeals ARISTOTLE & BEYOND.

How Informative & Persuasive Speeches are Similar: Extemporaneous delivery Time limit (4-6 minutes) Outline required Same number of sources (four)

Chapter 16 Persuasive Speaking. The nature of persuasive speeches Persuasive Speeches attempt to influence audience members.

Persuasion Principles of Speech Chapter What is Persuasion? How have you been persuaded today? Used in all aspects of life Both verbal and non-verbal.

 Emotional appeals persuade audiences by affecting the emotions. They refer to the speaker or writer’s goal of affecting the emotions of an audience.

NOTES TO ANDERSON, CHAPTER 5 PROFESSIONAL WRITING.

RHETORICAL APPEALS AN INTRODUCTION. ARISTOTELIAN APPEALS Ethos – relies on the credibility of the author Logos – relies on logic and evidence Pathos –

Thomas Freeman WRIT 122.  There are three ways in which a person can argue their position. These ways consist of ethos, logos and pathos.  These different.

Academic Vocabulary Argumentation Terms. diction: a writer's or speaker’s choice of words, as well as the syntax, or order of the words emotional appeals.

PERSUASION. “Everybody Hates Chris”

Persuasive Speaking. The process of influencing attitudes, beliefs, and behaviors.

Argumentative Appeals/ Methods of Persuasion Speech Unit English 10A.

COM 110 Writing & Delivering Your Persuasive Speech Chap

The Rhetorical Triangle: Ethos, Pathos, Logos. Aristotle’s Rhetorical Triangle Aristotle taught that persuasive speaking is based on how well a speaker.

The Language of Composition Chapter 1: Using the Available Means AP English Language and Composition.

Ethos, Pathos, Logos Rhetorical Strategies. Rhetoric Rhetoric—the art of speaking or writing effectively (Webster's)Rhetoric—the art of speaking or writing.

Rhetoric The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher.

Ethos, Pathos, Logos.

Methods of persuasion Chapter 17 Recap.

Aristotelian Appeals. What are Aristotelian Appeals?

{ Persuasive Speaking Tools for Persuading.  The purpose is to create, reinforce, or change the attitudes, beliefs, values, and/or behaviors of the listener.

Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

Understanding Persuasive Messages © Stockbyte / SuperStock.

©2006 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 15 Persuasive Communications.

Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)

Digital Key Concepts Management 102 Persuasive Presentations Crimson Written and Oral Assignments plus Test Blue Test Professor Estenson.

Write down 3 sentences 2 sentences should be truths about yourself. 1 sentence should be a lie about yourself. For example: I was raised in Houston. I.

The Three Means of Persuasion

Principles of Persuasive Speeches

Persuasion & Argumentation

Persuasion & Argumentation

Chapter 15: Persuasive Presentations

An Introduction to Rhetoric

Chapter 16 and 17 Review December 8, 2008.

Chapter 7.24: Persuasive Speaking

A POCKET GUIDE TO PUBLIC SPEAKING 5TH EDITION Chapter 23

University of Northern IA

University of Northern IA

Chapter 12 Persuasive Speaking

Supporting Your Message

Writing an Argument CH. 8.

Chapter Fourteen The Persuasive Speech.

The Rational Appeal Sydney Czurak Mariah Felt.

Rhetorical Appeals.

Aristotle’s Three Types of Persuasive Rhetoric

Keys to Convincing Others That You Are Right.

NINE STEPS OF STRATEGIC PUBLIC RELATIONS

Rhetorical Appeals & The Art of Rhetoric.

PERSUASIVE TECHNIQUES IN ADVERTISING

Rhetorical Appeals ETHOS, PATHOS & LOGOS.

An Introduction to Rhetoric

Chapter 15 Objectives Identify four action goals of persuasive speaking Distinguish between immediate behavioral purposes and ultimate goals Describe and.

ARGUMENT AND PERSUASION

13 September 2018 YOUR ARGUMENT'S BEST FRIEND

Presentation transcript:

START WITH A SPECIFIC CLAIM WHAT DO YOU WANT THE AUDIENCE TO DO OR BELIEVE? Reinforce attitudes, beliefs, and/or values of audience? Change the attitudes or beliefs of an audience? Protect an audience against counter-persuasion? Prompt an audience to act? DEFINE YOUR SPECIFIC PURPOSE

ANALYZE YOUR AUDIENCE Go Beyond Demographics Friendly? Hostile? Mixed? How much do they already know? What is level of interest? Motivate them to care ! - Positive Motivation - Negative Motivation Adapt Your Goals to Your Audience

ARISTOTELIAN MODEL Ethos the speaker’s competence and character (source credibility) Logos the proof a speaker offers through the words of the message Pathos emotional states in an audience aroused by the speaker

Ethos - Speaker Credibility Consider prior relationship with audience Dress Appropriately Incorporate any special expertise Stress similarities between you and audience Engage audience verbally and nonverbally Use strong evidence to support your claims

Logos - Your Evidence Personal Experience - Personal Descriptions? - Narratives? Expert Opinion - What is the source’s expertise? - Is the source credible? - Is the source unbiased? Examples (a specific instance that represents some larger class) - What is relevance to larger category? - Are there enough instances to support the generalization? - Is the example typical of the larger category? - Are there counterexamples to disprove the generalization?

Logos - Your Evidence Facts - Reliable and Unbiased Source? - Verifiable? - Most Recent? - Consistent with other known facts? Numerical Data - Reliable and Unbiased Source? - Based on a survey or poll? - unbiased questions? - representative sample? - margin of error? - what are percentages based on?

Pathos - Appeals to Emotion  Some examples: - Fear - Pride - EnvyFear  Principles of Influence - Reciprocity - Liking - Authority - Social Support - Scarcity

STRUCTURE YOUR ARGUMENT  Use a persuasive pattern of organization  Motivated Sequence u Comparative Advantage  Problem - Solution  Organize arguments according to strength

The drinking age should be lowered to 18 in the U.S. I can ___________ at 18, but I can’t drink Other countries Reasons why raised to 21 not supported

STRUCTURE YOUR ARGUMENT  Use a persuasive pattern of organization  Motivated Sequence u Comparative Advantage  Problem - Solution  Organize arguments according to strength u Use a two sided argument u Balance your means of persuasion