The nature of persuasive speeches Persuasive Speeches attempt to influence audience members
Incorporating persuasive strategies: Relate main and supporting points to your audience If you can relate your message to your listener’s various needs, you are more likely to persuade them.
The nature of a persuasive speech: Fact, value, or policy claims
Organize your persuasive speech: Use a Causal pattern in which one main point causes another. Example: –Thesis: Fast-food restaurants are a significant cause of health problems in the United States.
Organize your persuasive speech: Use a comparison pattern when you want to claim that two things are similar or different. Example: –Thesis: There are significant differences between the two candidates for the legislature in our district.
Organize your persuasive speech: Use a categorical pattern when each main point reflects a different reason that you believe your fact claim is true. Example: –Thesis: The earth is experiencing global warming.
Organize your persuasive speech: Use a criteria- application pattern when one point establishes standards for the value judgment you make and the next point applies it to your thesis. Example: –Thesis: Community service is a valuable part of the college experience.
Organize your persuasive speech: Value claims Use a categorical pattern when listeners understand each point’s relevance to the claim, making it unnecessary for you to explain how each main point supports your value judgment. Example: –Thesis: Advanced driver-training courses are beneficial.
Organize your persuasive speech: Policy claims Use a motivated sequence pattern that uses the following five steps: –Attention –Need –Satisfaction –Visualization –Action
Organize your persuasive speech: Policy claims Use a problem- cause-solution pattern that consists of the following three points: –Present the problem. –Demonstrate how the existing organizational or institutional policies will not solve it. –Present a solution to minimize the problem.
Organize your persuasive speech: Policy claims Use a comparative advantage format to persuade listeners that your proposal would be better than the status quo, although a policy change is not urgent. –The first point on your outline reveals your solution. –Each subsequent point details an advantage of your solution.
Methods of persuasion: Introduction To influence your audience’s attitudes, values, beliefs, and behaviors, you should focus on three persuasive skills in your presentation: ethos (establishing her credibility as a speaker) logos (presenting sound reasoning behind her claims) pathos (using emotional appeals)
Logos (facts and reasoning): Avoid fallacies!! Reasoning is faulty when link between claim and supporting material is weak.