1. Keys to Convincing Others That You Are Right.
Persuasion
Keys to Convincing Others That You Are Right.

2. Just as each commercial made an effort to convince us to buy something or do something, literature employs persuasion in order to invoke certain emotions and reactions to the text.
Persuasive writers use both facts and opinions to make their point.
The main idea, however, must always be an opinion.
Key Notes

3. Shows that the author or speaker is worth trusting.
People you usually believe:
Appeal #1: Ethos
Shows that the author or speaker is worth trusting.
Creditability aka trusting the “Expert”

4. The facts or evidence that supports the author’s or speaker’s point.
Use logic:
Appeal #2: Logos
The facts or evidence that supports the author’s or speaker’s point.
Give Good Reasons

5. Trying to make the audience feel strong emotions.
People feel:
Appeal #3: Pathos
Trying to make the audience feel strong emotions.
If the audience feels the same as you, they are more likely to agree with your argument.

6. The Best Kind of Persuader
USE THEM ALL
ETHOS to establish credibility
LOGOS to give good reasons
PATHOS to help the audience feel the same as you do

7. TeacherTube Videos - Persuasive Appeals Ethos Logos Pathos