1. Persuasive Rhetorical Appeals in Advertising

2. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

3. An appeal to emotion  An advertisement using PATHOS will attempt to evoke... an emotional response

4. An appeal to emotion of happiness  An advertisement using PATHOS will attempt to evoke... an emotional response of HAPPINESS

5. An appeal to emotion  An advertisement using PATHOS will attempt to evoke... an emotional response of FEAR

6. An appeal to emotion of guilt  An advertisement using PATHOS will attempt to evoke... an emotional response of GUILT

8. This is the most often used approach to sell more and get the audience to listen with greater attention

9. An appeal to logic or reason  An advertisement using LOGOS will give you...

10. An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does

11. An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”

12. An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”

13. An appeal to logic or reason  An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”

14. An appeal to logic or reason

15. This approach holds the implied attitude that a wise person will agree with what is said in a tv or radio commercial.

16. An appeal to credibility or character  An advertisement using ETHOS will try to convince you that the company is...

17. An appeal to credibility or character  An advertisement using ETHOS will try to convince you that the company is... reliable, honest and credible

18. An appeal to credibility or character  An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible

19. An appeal to credibility or character  An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible OR involves statistics from reliable experts

20. An appeal to credibility or character  An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible OR involves statistics from reliable experts