Presentation on theme: "Speaking To Persuade & Appendix B – Sample Speech"— Presentation transcript:
1 Speaking To Persuade & Appendix B – Sample Speech HCOM 100Instructor Name
2 PREVIEW Speaking to Persuade Persuasion DefinedMotivating Your AudienceSelecting and Narrowing Your Persuasive Presentation TopicOrganizing Your Persuasive MessagesStrategies for Persuading Your AudienceHow to Adjust Ideas to People and People to Ideas
3 Persuasion DefinedPersuasion is the process of attempting to change or reinforce attitudes, beliefs, values, or behavior.The persuasive speaker invites listener to make a choice, rather than just offering information about the options.The persuasive speaker asks the audience to respond thoughtfully to the information presented.The persuasive speaker intentionally tries to change or reinforce the listeners’ feelings, ideas, or behavior.
4 Motivating Your Audience Motivating with dissonanceCognitive dissonance occurs when you are presented with information that is inconsistent with your current thinking or feelings.Motivating with needsMaslow’s HierarchyPhysiologicalSafetySocialSelf esteemSelf-actualization
5 Motivating Your Audience Motivating with Fear AppealsThreat to family membersCredibility of speakerPerceived “realness” of the threatMotivating with Positive AppealsPromising that good things will happen if the speaker’s advice is followed.
6 Selecting and Narrowing Your Persuasive Topic Who is the Audience?What is the Occasion?What are my interests and experiences?BrainstormingScanning Web Directories and Web PagesListening and Reading for Topic Ideas
7 Identifying Your Persuasive Purpose General PurposePersuadeSpecific PurposeAttitude (learned predisposition to respond favorably or unfavorably)Belief (sense of what is true or false)Values (enduring conception of right and wrong)
8 Developing Your Central Idea as a Persuasive Proposition A proposition is a statement with which the speaker wants their audience to agree.Proposition of FactTrue/FalseProposition of ValueJudge worth or importance of somethingProposition of PolicyAdvocates specific action, includes “should”
9 Strategies for Persuading Your Audience Pronounced: (Zer Vesel)Ethos: Establishing Your CredibilityAn audience’s perception of the speaker’s competence, trustworthiness, dynamismCharismaInitial, derived, terminal
10 Strategies for Persuading Your Audience Logos: Using Evidence and ReasoningProof consists of both evidence and the conclusions you draw (reasoning)Inductive reasoningArrives at a general conclusion from specific instancesReasoning by analogyDeductive reasoningReasoning from a general statement to reach a specific conclusionCausal reasoningRelate two or more events in such a way as to conclude that one or more of the events caused the others
12 Strategies for Persuading Your Audience Pathos: Using EmotionEmotion-arousing verbal messagesConcrete illustrations and descriptionsNonverbal messages
13 Organizing Your Persuasive Messages Problem and SolutionCause and EffectRefutationAn organizational strategy by which you identify objections to your proposition and refute them with arguments and evidence
14 Organizing Your Persuasive Messages Monroe’s Motivated SequenceAttentionNeedSatisfactionVisualization (positive and negative)action
15 How to Adapt Ideas to People and People to Ideas The Receptive AudienceIdentify with your audienceBe overt in stating your speaking objectiveUse emotional appealThe Neutral Audience“hook” them with introductionRefer to universal beliefs and concernsShow how the topic affects themBe realistic
16 How to Adjust Ideas to People and People to Ideas The Unreceptive AudienceDon’t immediately announce your persuasive purposeAdvance your strongest arguments firstAcknowledge opposing points of viewBe realistic
17 Appendix B – Sample Speech Persuasive Example:Prosecutorial Abuse
18 Prosecutorial Abuse Example Persuasive Speech IntroAttention GetterPropositional StatementPreview of all main pointsTransitionBodyNeed/ProblemPoint OneEvidencePoint TwoEvidenceTransitionPoint ThreeConclusionRestate PropositionCall to actionReview of main pointsRestate Attention-getterPage 418: Let’s discuss and evaluate this persuasive speech, called “Prosecutorial Abuse”IntroAttention Getter: 1st paragr. (story) Bakersfield, California – District Attorney, Ed Jagels – 90 men & women convicted were innocent.Propositional Statement: Middle of 2nd paragr., page 418: “Prosecutorial abuse is a threat to…”Preview of all main points: End of 2nd paragr., page 418: Charges against overzeoulous prosecutors, their motives and opportunity, and enable justice to prevail.Transition: 3rd paragr., page 418: “Now, don’t get me wrong. I fully support prosecutors who do their part to uphold the law…”BodyNeed/Problem:Point One: 4th paragr., page 418: “Tragically, the finding came too late…”Evidence: New Orleans Times-Picayune, U.S. Bureau of Justice Statistics Website, and Convicted by Juries, Exonerated by Science.Transition: 5th paragr., page 418: “So how is this relevant to you?”Point Two: Last paragr., page 418 & 1st four paragrs. Page 419: “So how is this relevant to you?... We need to understand how and why prosecutorial abuse is an issue worth our individual consideration….”Evidence: Fulton County Daily Report, Thomas Frisbie and Randy Garrett’s 1998 Victims of Justice book, PBS Frontline, The Death Penalty Information Center; The Chicago Daily Law BulletinTransition: 5th paragr., page 419: “ The injustice of prosecutorial abuse is…Point Three: 5th paragr., page 419: “ …but where do we start?”Evidence: Boston GlobeTransition: 6th paragr., page 419 “If the idea of capturing the public’s attention seems overwhelming to you, you’re not alone…”ConclusionCall to action: Middle of last paragraph, page 419: “So please take the time to write a short letter…”Restatement of Proposition: 1st paragr., page 420: “Prosecutorial abuse is offensive to the very idea of justice.Review of main points: Middle of 1st paragr., page 420: “…But by learning how and why…”Restate Attention-getter: end of 1st paragr., page 420: “…the witch hunts…”
19 What questions do you have? Homework:1.) Reading?2.) Turn in assignments?