“It’s Despicable to pay too much”

CAMPAIGN OVERVIEW Progressive Insurance has partnered with Despicable Me 2 to promote their new ‘Name Your Price’ tool during the time of the film’s release. Progressive customers who regularly go to the website might watch the footage and may be more likely to see the film. DM2 fans want to watch unseen footage – go to Progressive’s website and may be more likely to switch their insurance.

Although car insurance and animated films don’t have much in common, Flo and Minions do. Both identities are fun, energetic and a little over the top. Check Out The Website WHY IT WORKS

DOWNLOADABLE CONTENT & ONLINE ENGAGEMENT Ringtones & Wallpaper Flo-Minion-Nation Game

EVIL LAUGH CONTEST Evil Laugh Lab

FACEBOOK Follow Flo on Facebook Instaminion Application

TWITTER Follow Flo on Twitter

TV ADVERTISEMENTS Commercial

PRESS RELEASE June 5 th, 2013 "This partnership works for us from a business and branding perspective…..Flo and the Minions are such a natural fit, both bringing a fun and refreshing sense of humor together. With Despicable Me 2 being one of the most anticipated films of the summer, it's a great way to continue to keep the Superstore campaign culturally relevant and fresh.” – Jeff Charney, chief marketing officer at Progressive Press Release