1. Owner: Frankie Bowles Business Formed: 2011 Website: www.dogworld.com

2. We take dogs in when people are going somewhere or can’t keep the dog anymore. We will hold dogs for people when they go on a trip and they can pick up the dog when they get back. We sell dogs to get them to have a good home. We will sell dog toys, dog food, leashes, collars, and other dog related items. We at Dog World will also provide veterinary service. We provide books on certain breeds of dog to help someone choose a breed and check on any health conditions and such. We will even provide dog related games such as Dog Monopoly, and dog related video games.

3. I love dogs. I have always dreamed of working with dogs. For several years now, I have dreamed of owning a business working with dogs and selling dog products.

4. The home page would show a small description of what we do. There would be tabs bringing you to different parts of the site. One where you could purchase items online. One where you could check dogs in online. One where you could check up on your dog. There would be a tab where you can see how healthy your dog is. The website will also have a store location finder.

5.  PETSMARTMarket Share: 50%  PETCOMarket Share: 20%  PETLANDMarket Share: 25%  OtherMarket Share: 5%

6.  Great prices  If you buy online, it will be delivered within 24 hours  Pay same online as in store and delivery is free  Do not cheat you out of you money  Don’t overcharge

7. To promote this business, we will pay to put an ad on a website that has to do with animals but not one from our competitors like PETSMART or PETCO. We will offer coupons and such through our website. We will pay to promote on Facebook and through TV commercials. Create posters and hand out/put up. All forms of advertising will have website address on it.