Confidential1 Advanced LinkedIn Presented by: Anne Pryor Career Consultant

Confidential2 Agenda Overview of LinkedIn Home Page How to Leverage LinkedIn in Job Search Live Demonstration Q&A

Confidential3 “LinkedIn is the Office, Facebook is the backyard BBQ and MySpace is the bar.” Reid Hoffman, founder LinkedIn & PayPal

Confidential4 Largest Professional Network 36 million professionals worldwide (500,000 people join weekly) 150 industries 130,000 recruiters 900 company HR departments

Confidential5 LinkedIn Users 60% of professional positions placed through LinkedIn research 25% of C-level executives placed through LinkedIn research Users with incomes of $200K-$350K are 7 X more Likely to have 150 Connections 30% users are Consultants = $93K New users had average $88K income or less Source: Anderson Analytics: USA Today, Dec. 31, 2008

Confidential6 Benefits of LinkedIn Find clients, subject experts, and partners who come recommended Discover inside connections that can help you close deals get jobs Get introduced to other professionals through the people you know Manage your personal brand

Confidential7 Benefits of LinkedIn Post and distribute messages, or job listings Find high-quality passive candidates Be found for business opportunities and job openings Search for great jobs and make warm connections

Confidential8 Getting Started

Confidential9 The Home Page

Confidential10 The Home Page

Confidential11 The Home Page

Confidential12 Customer Service & Tools

Confidential13 Searching Search results are tied to the size of your network Basic member search: Can see full profiles, with names, of your network (3 levels) Can see shortened profiles, without names, of those outside your network Paid subscribers can see more

Confidential14 Search People Choose “People” Search by: Name Geographic region Title Educational institution Keywords Company current or former

Confidential15 People Search

Confidential16 Search Results

Confidential17 Search Company Click on “Companies” tab Click Browse All Industries, or Enter company name Check out the Business Week company profile See who is connected to you

Confidential18 Search Companies

Confidential19 Company Search Results

Confidential20 Target Company Search

Confidential21 Employees in The Company

Confidential22 Company Search New Hires

Confidential23 Company Employees

Confidential24 Search Jobs Edit your profile to be clear on what you are seeking (use key words in your profile) Expand your network by contacting former colleagues, classmates, friends (update weekly)

Confidential25 Search Jobs Research target companies Look at backgrounds of current and past employees See if your background matches Find a link to a current or former employee and contact them Find recruiters

Confidential26 Search Jobs Search for open positions LinkedIn partners with SimplyHired Choose “Jobs” Use “Advanced Search” to enter criteria Results will be from LinkedIn and/or SimplyHired

Confidential27 Search Jobs

Confidential28 Search Jobs See Who You Know

Confidential29 Search Jobs – Who You Know

Confidential30 Search Groups

Confidential31 Join Groups

Confidential32 Participate in Groups

Confidential33 Connect With Group Members

Confidential34 LinkedIn Etiquette Provide truthful information: many universities, employers and potential employers check LinkedIn for references. Tollboothing: This refers to people who charge for allowing people to have access to your network. This is not the intent of LinkedIn. Fishing for fake recommendations: If you are asked for a recommendation from someone that you don’t know well my response is “I’ sorry, I haven’t used your service directly, or, we haven’t worked together directly. Could you provide me with your service and I’ll try it and then provide you with a recommendation?” Light-linking: Refers to people who don’t know you well that invite you to connect. If you’re not comfortable don’t respond to the . If you check “don’t know this person” and they receive five of those responses they could get kicked out of LinkedIn. in the field name: This is a common offense and it is against the User Agreement.

Confidential35 LinkedIn Successes Secured a partnership with a major publisher for a national promotion through the group introduction Secured major freelance copywriting opportunity because person came up first on the People Search / Freelance Writer LOHAS Connected 40 friends with potential employers Found 25 target companies interested in joint promotion strategies Found 3 connections for immediate business development meetings Recruiter placed 6 candidates in 1 week using LinkedIn

Confidential36 Networking Resources - Books Alba, Jason. I’m on LinkedIn. Now What??? [HF 5386.A ] Baber, Anne. Make Your Contacts Count. [HF 5386.B ] Butow, Eric. How to Succeed in Business Using LinkedIn. [HF 5386.B ] Elad, Joel. LinkedIn For Dummies. [HF 5386.E ]

Confidential37 Networking Resources - Books Ferrazzi, Keith. Never Eat Alone and Other Secrets to Success: One Relationship at a Time. [HF 5386.F ] Hansen, Katharine. A Foot in the Door: Networking Your Way Into the Hidden Job Market. [HF 5386.H ] Jain, Ajay. Let’s Connect. [HF 5386.J ]

Confidential38 Networking Resources - Books Lerner, Marcy. Vault Guide to Schmoozing. [HF 5386.V ] Ryan, Liz. Happy About Online Networking: The Virtual-ly Simple Way to Build Professional Relationships. [HF 5386.R ] Taylor, Jeff. Monster Careers: Networking: Make the Connections That Make Your Career. [HF 5386.T ]

Confidential39 Networking Resources - Books Teten, David and Allen, Scott. The Virtual Handshake. [HF 5386.T ] Tylock, Steven. The LinkedIn Personal Trainer: Using LinkedIn to Find, Get Found, and Network Your Way to Success. [HF 5386.T ]

Confidential40 Thank you Anne Pryor