Dynamic Creative Optimisation

Omnichannel DCO Sizmek Dynamic Creative has always had a best-in-class tool for this: … but these capabilities have been dramatically expanded and made available to these channels: Mobile/Tablet/Desktop Linear/Non-Linear Video

Omnichannel DCO Desktop Mobile Social Video Samples for each of the DCO channels

Sizmek DCO | Intelligent Creative Optimisation To geo-location To behaviours To demographics To keywords By site visits By ad engagement By ad exposure By engagement By geo-location By context By custom rules Targeting Retargeting Optimisation – By using an ad server you are able to customise your creative to use targeting and retargeting to ensure the best performance of the campaign. Utilizing an ad server means that you can take advantage of both these features across your entire campaign and are not restricted to using targeting and retargeting across each publisher individually blah blah blah SVP is awesome... I’m going to go through the above slide, and then follow up with some examples – so don’t worry if you get a little lost. PRESENTER NOTES: Smart Versioning is MediaMind’s Platform-integrated DCO solution offering: Targeting Automatically customize ads to specific audiences based on location, behavior and demographics Retargeting Tailor and customize ads more relevant to users who have visited your site or previously engaged with an ad Optimization Leverage ‘machine learning’ to identify & serve the best performing ad for each targeted Audience. Optimize CTR, Conversions and Dwell Rate by engagment, geo-location, demograhics. Adapts over time to accommodate changing audience tastes On-the-fly Creative Versioning Generate AND change thousands of different ad versions, even while the Ad is live—without the need for re-trafficking On-the-fly Creative Versioning Generate and change thousands of versions mid-campaign No need for re-trafficking

What’s possible Sizmek HTML5 Dynamic Creative mobile capabilities Agile Advertising Daily deals Limited-time Promos Holidays and real-time events Behavioral Targeting Passenger car intender Compact car intender SUV intender Geotargeting – limited to Country, Region and DMA Illinois Colorado Category Retargeting via Aerify (in Beta) Retarget bedroom category Retarget kitchen category California Demo targeting Male, 21-30 Female, 40-60 Creative Optimization [Footer] [Date]

Chose to version your ads using either Excel sheets… Each row represents a version that can be targeted to match the viewer.

…or you can use an xml data feed Each data set in the XML feed creates a row in the platform interface that represents a version that can be targeted to match the viewer.

Dynamic Creative Reports Version & Audience Reporting Metrics Served Impressions Total Clicks CTR Dwell Rate Impressions w/ Dwell Dwell Avg Duration Interactions (Rate) Total Conversions (Rate) Post Impression Conversions (Rate) Total Conversions (Rate) Post Click Conversions (Rate) Audience Report Version Report Detailed Product Reporting Metrics Features:       Audience Reports: Performance data on all of your target Audiences. Audiences can be defined by any combination of Geo, Retargeting or Behavioral (coming soon)     Version Reports: Performance data is available at your chosen Version granularity… Get performance data for all your versions, or get aggregate performance over a group of Ads.      You can also see performance for your Ad Versions for any given Audience you are Targeting… That way, you can tell how much  better the “$25 off” Version does better with re-targeted “Non-purchasers” versus re-targeted “Purchasers”     Product Detail Reports: Get performance Reports on any individual Product that is part of your SV campaign, even if it appears with other Products in the same Ad, or if it appears across different Ads Product View Product Click Product CTR Product Post Click Product Post-Click Conversion Rate Detailed Product Report

Dynamic Creative benefits Streamlined and scalable workflow: Faster time to market Powerful optimization Deep reporting that yields insights Creative freedom … and it’s available across all your digital channels! Flexible decisioning system