1. SAP Hybris Marketing
Deliver contextual marketing that’s truly real time one-to-one.
Introduction
SAP Hybris solutions provide omnichannel customer engagement and commerce software that allow organisations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device.
SAP Hybris Marketing solution empowers organisations by providing a single consolidated view of the customer, and leveraging the embedded advanced analytics to gain deeper behaviour insights. Allowing marketers to identify and deliver in-moment, individualised experiences that
increase conversions and loyalty. And market with the speed and agility needed to seize new opportunities.
SAP Hybris Marketing Key Capabilities:
Dynamic Customer and Consumer Profiling
Advanced Segmentation and Campaign Execution
Commerce Marketing
Customer Loyalty and Advocacy
Marketing Analytics
Marketing Resource Management
Marketing Lead Management
Customer Attribution

2. The SAP Hybris Marketing Solution Benefits
“The omni-channel experience is critical in today’s marketing landscape because – without it – there is a noticeable disconnect, or friction, in the path to purchase.” - Scott Lipow
Benefits
SAP Hybris Marketing Cloud empowers your business to understand its customers and to engage with them intelligently.
Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Benefits include
Improved ability to leverage marketing analytics to discover new opportunities.
Increased marketing team productivity and efficiency.
Improved customer loyalty and satisfaction; a stronger customer base.
Shortened length of developing and launching campaigns and offers.
Improved reporting functions and dashboards make insights available for faster business decisions.
The value of flexibility of the SAP Hybris Marketing solution is unique to each client, and the measure of its value varies from organisation to organisation. There are multiple scenarios in which a client might choose to implement the SAP Hybris Marketing solution and later realise additional uses and business opportunities.
Create dynamic customer profiling
Use data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behaviour.
Segmentation and Campaign Management
Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
Commerce Marketing
Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalised shopping experience.
Marketing Analytics
Optimise your marketing campaigns with real- time insights into their performance, and gain the knowledge you need to seize new opportunities.
Marketing Planning and Performance
Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.
Loyalty Management
Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.
Marketing Lead Management
Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.
Customer Attribution
Discover which marketing activities are making an impact on your customers, and driving them to purchase, renew, or otherwise engage, so you can best optimise your strategy. a
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